BSB61015: Management - Manage Customer Engagement - Stocklands Case Study Assignment Help

Management  Stocklands Case Study Assignment Help

1. What sort of business is Stocklands? Describe in your own words in one paragraph.
2. What is the structure of the organisation?
3. Identify the groups within the customer base.
4. Explain how Stocklands engages with the customers within the different groups.
5. What are the best methods for setting up contact for each group of customers to gain insight into their needs?
6. Explain how and why Customer Engagement methods vary across business units?

1. Define at least one research objective for your satisfaction audit.
2. Develop a survey containing questions which will collect both qualitative and quantitative data for analysis. There should be at least 10 questions. This survey will be used to measure the satisfaction of shoppers at Stockland. Consider following and anything else you can think of : a. The shopping environment (cleanliness, variety of shops) b. Customer Service of the Stockland staff (cleaners, centre management) c. Availability of services. d. Signage e. Ease of access to the centre (parking)

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