BSB61315: Advance Diploma of Marketing & Communication- Business Plan Assignment Help

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Business Plan Assignment Help:

Task: QUESTION 1 Discuss the concept of alliance marketing and give two examples of businesses that may form marketing alliances. QUESTION 2 Describe each of the following terms in relation to marketing opportunities: market penetration, market development, product development and diversification. QUESTION 3 Discuss a marketing strategy commonly used in new businesses, franchises and take-overs. Give three examples of the tools a business might use with this strategy? QUESTION 4 Give an example of how a small business could combine a concentrated marketing strategy, an undifferentiated marketing strategy and a differentiated marketing strategy all at the same time. QUESTION 5 Outline the concept of differentiation marketing strategy and provide four examples of how an organisation can make use of this type of strategy to stand out. QUESTION 6 Other than the strategies already mentioned, identify and describe a minimum of six common business to consumer marketing strategies. Give an example of a stand out brand/product or service that use each of the strategies well.