BSBADM504 - Swaggies Case Study And Customer & Community Relations - Management Assignment Help

Assignment Task

Swaggies is a growing chain of franchised gift stores retailing authentic Australiana  products. Swaggies is committed to becoming the leading retailer of authentic Australiana gift  products by providing customers with a unique selection of quality products at competitive  prices.

The key strategies of the organisation are:

• maintain excellent customer and community relations
• ensure staff are trained to provide a first class service
• maintain unique in-store presentation
• provide expert marketing for the promotion of stores
• increase the range and depth of products offered.

The business organisation structure of the Head Office is outlined in the Swaggies  Organisational Chart in the assessment files. Recent recruitment has resulted in the  following appointments to the Head Office, with these to be added to the Organisational  Chart:

• Accountant: James O’Keefe
• Chief Research Officer: Hans Zweiter
• Research Assistants: Mary Lewis, Adrienne Forth
• Secretary: Abbey Lane
• Receptionist: Heidi Gambol
• Production Manager: Robert Dever

You have also recently been employed as the Administration Assistant (Clerk 5/6). Swaggies has recently been approached by the Australian Defence Forces (ADF) to  supply various uniform components to the ADF and some State and Territory law  enforcement forces.

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