Internal Code : 1AAEJG
Knowledge Activity Assignment Help
TASK1
Use your reading skills to identify, analyse, and evaluate two complex texts to understand the requirements of an advertising brief. Highlight at least five requirements of the advertising brief.
Using your writing and numeracy skills, create a budget for two media vehicles to be used in an advertising brief of your choice. The budget must be styled in line with organisational policy and procedures and must be written clearly to suit the intended audience.
Using your oral communication skills, including active listening and questioning skills, explain the five requirements of question one’s advertising brief to at least three colleagues, answering any question they have in the process.
Show that you can navigate the world of work by identifying at least three ethical requirements and three legal requirements for one of the media vehicles identified in question two.
Show that you can get the work done by taking full responsibility for planning, sequencing, and prioritising tasks to meet media requirements on an advertising campaign of your choice. You should create and oversee at least three tasks to meet requirements.
TASK2
Outline and explain the two main data analysis techniques that can be used to help you develop a comprehensive media plan.
Give examples of five products or services offered by your organisation or an example organisation in the industry you would like to work in.
Identify the three ways of confirming a budget for a media plan.
Choose one type of media vehicle for a project that you are working on or have worked on. Identify three characteristics of that media vehicle that explain why it is useful.
Identify and explain three key provisions of Australian legislation and codes of practice, and briefly explain how those provisions affect your work tasks on a daily basis.
Identify and explain three ethical principles that relate to your role, and briefly describe how you meet those principles.
Identify three demographic terms for describing media audiences.