BSBADV507 - Media Vehicles - Ethical - Planning - Budgeting - Assessment Answer

BSBADV507 - Media Vehicles - Ethical - Planning - Budgeting - Assessment Answer 

Assessment Task:

Using the media brief provided in the Appendices of Assessment Task 1 and the media requirements you identified in Assessment Task 1, you are required to select appropriate media vehicles and create a media schedule. In developing your media schedule and budget you will need to:

•  select media vehicles available for you to use for advertising
•  weigh-up the relative merits of your identified media vehicles, taking any past media performance into account
•  evaluate or test at least one new/‘alternative’ media vehicle against proven vehicles
•  ensure that the selected media vehicles meet legal and ethical requirements
•  calculate the desired reach and frequency of your selected media
•  clearly outline the number, size/length and placement of each advertisement over a six month period
•  ensure the that the schedule meets the requirements of the advertising brief in relation to the:

Calculate the number of people surveyed who were exposed to each media vehicle. For each media vehicle, calculate the number of people surveyed who were convinced to buy a product from that brand. Write a brief report evaluating the media vehicles used to advertise the brands listed above. Your report must consider:
a. which media vehicles achieved the highest reach based on the results of the survey?
b. which media vehicles appear to be the most effective based on the results of the survey?
c. which combinations of media vehicles appear to be the most effective?
d. any other factors that appear to have impacted on the effectiveness of the media vehicles used to advertise the brands (length or size of advertisement, scheduling etc.)

Assessment Outcomes

•  To complete the requirements of this Task students you must undertake and provide evidence as per Assessment Specification section above.
•  the assessment evidence submitted must be authentic, i.e is 100% of your own work and not plagiarized (Refer students to handbook for guidance on how to avoid plagiarism). If plagiarism is suspected, your Trainer/Assessor will use the RTO plagiarism software to authenticate the work. Disciplinary action occurs as a result of plagiarism.
•  Where the assessor determines that the work submitted by a student is not their own work, they will report this to the Chief Executive Officer. The CEO will investigate the issue and if plagiarism or cheating is confirmed, the student’s work will not be taken into account in determining the student’s competence in the relevant unit. Students are able to utilize Dalton College’s complaints and appeals procedure if they wish to contest the decision.

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