BSBADV602 - Develop an Advertising Campaign - Management Assignment Help

Assignment Task

Task:

1. This unit requires you to plan and prepare an advertising campaign in response to an advertising brief. This includes clarifying and defining campaign objectives, preparing the advertising budget and scheduling.
You may use the simulated business Bounce Fitness OR your own workplace. In preparation for this task, you must answer the following questions:
Reference: Bounce Fitness / Infrastructure / Current Projects to access the:
The Bounce Fitness Corporate Marketing Plan / Fitness in Maturity Advertising Brief If you use your own business, you must include copies of all documentation to which you refer for the Assessor.
1a. Explain principles of effective advertising for different markets.
1b. Explain principles and purposes of advertising, consumer behaviour, and influences on buyer behaviour.
1c. How did you clarify the needs of the proposed campaign?
1d. How did you determine that your campaign was ethical?
1e. Define what is meant by industry, services, products and organisation.

2. Using the Bounce Fitness Corporate Marketing Plan and Fitness in Maturity Advertising Brief OR your own organisation, complete the following questions in ‘preparation’ for the development of your advertising campaign in the future.
You may present this information in a PowerPoint presentation or other format as required:
Define the purposes and objectives from the marketing plan.
Use these to set the measurable terms for the objectives for the advertising campaign.
Discuss any factors which may affect the consumer responses to the campaign including relevant legislation (such as anti-discrimination legislation, consumer protection laws, privacy laws, Trades Practices Act and copyright) and the impact of each.
Discuss the legal and ethical considerations relating to this brief and how you will manage these.
Reference: Bounce Fitness / Infrastructure / Current Projects to access the:
The Bounce Fitness Corporate Marketing Plan / Fitness in Maturity Advertising Brief
If your use your own business, you must include copies of all documentation to which you refer for the Assessor.

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