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BSBADV604: Execute an Advertising Campaign - Advertisement - Business Assignment Help
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Case study Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Bounce Fitness is based on two simple facts:- Healthy employees are more productive than chronically ill employees
- It costs less to prevent injuries or illnesses than to treat them after they occur. Traditional endeavours to corporate health care are quite reactive. Corporations wait until after staff have been ill or injured, and then pay for the necessary treatments. The Bounce Fitness approach, emphasises prevention and good health promotion, and is much more proactive. At Bounce Fitness, we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected.
- Each of its centres will serve the community with quality, comprehensive, unique and distinctive health programs and services. • Staff will expand the preventive services offered while improving the quality of life among participants through health and fitness services using state of the art equipment and practices • Reflecting the needs of its members through value and outcome effectiveness.
- Briefly discuss campaign what the by: overview of organization’s business performance is.
- Select an appropriate media plan that considers the organization’s budgetary and marketing objectives
- Develop a stakeholders task analysis to identify role responsibilities
- Provide an implementation schedule to ensure that meets the required timeline and include a contingency plan to evaluate risks by assessing their probability of occurring and mitigating strategies.
- What are the key considerations when evaluating marketing and media performance? Discuss the following:
- Discuss how the organization can apply for service level agreements with their media contractors when implementing their advertising plan.
- Discuss relevant legal and ethical consideration to Bounce Fitness’ advertising campaign in relations to The Communications Council (http://www.communicationscouncil.org.au) on the following:
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