BSBCMM511: Communicate with influence - Management Assignment Help

Assignment Task

Task – Communicate with influence
What is this assessment task about?
Refer to and read the documents:
● MMI company scenario (Appendix 1)
● Policies and Procedures ( in a separate folder)
You have been recently engaged by XYZ Pty Ltd trading as MMI as a Marketing Manager.

The CEO asked you to develop the following:
● A promotional message to advertise the Diploma of Leadership and Management to international students
● A mood board to inspire the design of a new website dedicated to international students about business courses for the international market

This assessment requires you to:
● Work in collaboration with team members to draft your promotional message and mood board ● Present your draft work to relevant stakeholders for feedback and approval
● Negotiate changes to the promotional message and mood board
● Present and test the finalised work using a focus group

The above activities will require the skills and knowledge learned in this unit of competency. Please note that the performance evidence for this unit requires you to:
A. participate in and lead at least two meetings
B. prepare and make a presentation to two different groups

This task comprises of the following assessment methods:
o Product-based ☒
o Direct observation of Role-Play ☒
o Case Study ☐
o Other (specify) ☐

It has been designed to evaluate your ability to/competency in:
● Confirm authority to present material on behalf of an organisation or work area, according to organisational policies and procedures
● Identify information that may be subject to confidentiality and manage appropriately
● Identify information needs of audience and prepare a position in line with purpose of communication
● Identify the need for meeting and schedule according to stakeholder availability
● Prepare meeting materials and distribute to stakeholders
● Conduct meeting and contribute to discussions
● Seek consensus on meeting objectives
● Summarise outcomes of meetings and distribute to stakeholders
● Identify forums to present according to organisational objectives
● Determine tone, structure, style of communication and presentation according to target audience
● Prepare presentation according to desired outcomes
● Provide an opportunity for audience to ask questions
● Follow up with stakeholders following presentation
● Evaluate presentation and identify areas for improvement
● Identify objectives of negotiation, and needs and requirements of stakeholders
● Identify and document potential issues and problems
● Prepare positions and supporting arguments according to objectives
● Communicate with stakeholders, and establish areas of common ground and potential compromise
● Confirm and document outcomes of negotiation

Your assessor will be looking for demonstrated evidence of your competency in the above.
You are required to address the following:
● Task 2.1 Meeting with the Marketing Team
o Meet with the marketing team to brainstorm ideas about the assigned task
● Task 2.2 Present to and negotiate the draft work with relevant stakeholders
o Present the draft work to stakeholders during a meeting
o Negotiate changes, improvements and approval
● Task 2.3 Present to a focus group
o Present the finalised work to a focus group for testing

Although the assessment requires group collaboration to simulate a work environment, the assessment submission is individual, and it will be marked as such.

What do I need to do to complete this task satisfactorily?
● submit the completed assessment tasks, according to instructions,
● complete the tasks with sufficient detail and present them in a professional manner,
● use your own words and reference sources appropriately,
● meet the word count where required,
● use the scenario provided,
● use the templates provided where required,
● for your performance to be deemed satisfactory in this assessment task you must satisfactorily address all of the assessment criteria,
● if part of this task is not satisfactorily completed you will be asked to complete further assessment to demonstrate satisfactory performance.

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