BSBLDR401: Smart Pty Ltd Case Study - Cold Call Prospective Retailers - Communication Assignment Help

Assignment Task :

Case Study
BuySmart Pty Ltd
You work for a progressive and result focused online shopping business called “BuySmart Pty Ltd”.
The company works with many fashion retailers to offer their clothes and accessories at a significant discount via their discounted online fashion outlet. It is a very busy and at times hectic office.
The company’s core business is negotiating contracts to on-sell fashion goods from both manufacturers and retailers and to sell the stock at a heavily discounted price. Each Monday the company obtains up to 50 new product lines, and it is then the responsibility of your sales team to ensure that these new product lines are displayed and sold during the week.
The company copied an overseas business model and entered the Australian online retail market with no real competitors. To-date it has been highly successful, offering other businesses a way to sell their excess or unwanted stock to a new target market of customers. In the last six months two new competitors have emerged as direct threats to the business.
The company consists of a General Manager, Sales Manager, IT Manager, Marketing Manager, Accounts Manager, Warehouse Manager, Sales Executives, IT Officers, Accounts staff, and Warehouse staff. There are no administrative staff as the General Manager believes in everyone looking after their own administrative work. In total there are 30 staff members who have their own responsibilities and personal KPIs to reach.
You are a newly appointed Supervisor in charge of the five Sales Executives in the Sales Team. You report to the Sales Manager. The current process of conducting business in the sales area includes:
1. Cold call prospective retailers and manufacturers.
2. Call existing clients for repeat business.
3. Secure goods for sale on the website at the agreed commission and schedule.
4. Negotiate additional price for social media advertising to push products through social media advertising, model for photography and prime promotional placement
on the site.
5. Exchange contracts with set delivery schedules.
6. Collect and prepare website information which includes copy, images with description, size availability, price, estimated delivery, and size charts.
7. Arrange delivery of good and services from client.
8. Monitor sales from website, keep customer informed of progress; and request more stock if required.
9. Prepare sales report for client.

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