BSBMGK609 - Develop a Marketing Plan - Marketing Assignment Help

Assignment Task

Assessment Task: Knowledge Test
Provide your response to each question in the box below.

Q1: Identify and explain five (5) ways you evaluate marketing opportunities to address organisational objectives?
Satisfactory response
Yes ?No ?

Q2: What are five (5) steps required to develop marketing strategies that will meet the strengths and opportunities of the organisation’s expected capabilities and resources?
Satisfactory response
Yes ?No ?

Q3: Describe five (5) steps to you can use to develop feasible marketing strategies.
Satisfactory response
Yes ?No ?

Q4: Answer the following questions:
a.Define the alignment of strategies? 
b.Explain the following types of strategic alignment that an organisation can use to support its direction.
Vertical Alignment
Horizontal Alignment
Operational Alignment
Satisfactory response
Yes ?No ?

Q5: Answer the following questions:
a. Why should you develop a marketing performance review strategy? 
b. Identify and explain the 6 (six) key marketing metrics you can use to evaluate the organisational performance against marketing objectives? Explain this in 300-350 words
Satisfactory response
Yes ?No ?

Q6: Answer the following questions:
a.What is strategic marketing?
b.What is tactical marketing?
c.Provide an example of how you would implement a marketing strategy using marketing tactics.
Satisfactory response
Yes ?No ?

Q7: Identify and explain five (5) methods for coordinating and monitoring scheduled activities in a marketing plan.
Satisfactory response
Yes ?No ?

Q8: How do you ensure marketing tactics meet legal and ethical requirements? Identify and explain five (5) ways you can manage this.
Satisfactory response
Yes ?No ?

Q9: Answer the following questions:
a.Why is stakeholder’s feedback important regarding a marketing plan? 
b.How can you obtain feedback from key stakeholders?
c.How can you use this feedback to adjust and communicate the marketing plan?
Satisfactory response
Yes ?No ?

Q10: Identify and explain the thirteen (13) legal obligations that should be considered when preparing a marketing plan?
Satisfactory response
Yes ?No ?

Q11: How do you ensure that the marketing plan addresses all the required marketing approaches?

Satisfactory response
Yes ?No ?

Q12: How can you ensure the marketing plan supports the choice of strategies and tactics?
Satisfactory response
Yes ?No ?

Q13: Answer the following questions:
a.What are organisational capabilities?
b.How do organisational capabilities relate to strategic planning?
c.How do you develop strategies to increase organisational expertise and resources? 
Satisfactory response
Yes ?No ?

Q14: What is meant by organisational structure, products and services in term of marketing?
Satisfactory response
Yes ?No ?

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