BSBMGT407 Apply Digital Solutions to Work Processes Portfolio of Evidence Case Study - Management Assignment Help

Assignment Task

Assessment 1 of 2
Establish client relationships – Portfolio of evidence/Case study
Case study
Before you begin, read through the case study organisation website, Ethical Trading Group carefully and then complete all of the tasks. See Module 1, Topic 1 for further information.
Instructions
Topic 1
Question 1
Activity: Collaborating with clients
Click here to read about tips for successfully collaborating with clients.
Click here to read about how to evaluate an organisations use of digital tools.
Research and review two digital tools which could enhance collaboration.
What should you consider when evaluating whether digital technology and information options are fit for purpose?
Question 2
Activity: Learning about new technologies
Click here to discover how adults learn.
Click here to learn more about introducing new digital tools into a team.
Research and outline methods you could use to train, encourage and support team members in the application of digital solutions.
Question 3
Activity: Establishing digital media protocols
When introducing new ways of working with digital tools it is important to communicate and establish digital media protocols and conventions. For example, the article below provides an example of the way in which one organisation established guidelines for the use of social media.
An example of an organisation’s Social Media Protocols for employees:
Dear Staff,
The Internet has democratised publishing and we recognise how natural it is for our employees to join the conversation. In fact we encourage it.
Here are a few guidelines to give you confidence. They will help you open up a respectful, knowledgeable (and fun) interaction with people within our organisation. They also protect the privacy and confidentiality of staff, as well as the interests of our organisation and the people we support.
Personal websites, blogs and social media
The list of things you can do on the internet is exhaustive, so it may be easier to simply impose a few limitations…..Commenting as a company representative is not permitted. There is only one spokesperson, our CEO.
Our company logo and trademarks may not be used without permission.
If someone complains in social or digital channels pass it quickly to the social media team.
If you have any doubts of any kind, speak to the social media team. They are here to help.
Remember that in social and digital media, as an employee you are representing the company at all times, not just during work hours. You must interact respectfully, refraining from inappropriate language or the use of inappropriate material (photos, etc.), name calling, and any other behaviour that may reflect negatively on our reputation or may create a negative work environment.
Honour the privacy rights of your colleagues by seeking permission before writing or publishing material that might be considered to be a breach of their privacy or confidentiality.
Recognise that you are legally liable for anything you write or present online.
Guides for the Social media team
Responding, engagement and monitoring
Make sure the Rules on each site are up to date and encourage participation.
Promptly reply to comments when appropriate
Spam or abusive, derogatory or defamatory comments must be removed quickly
If a complaint arises always respond within 5 minutes.
A complainant can be kindly asked to respond to questions within 24 hours. If the complainant does not engage, we reserve the right to delete the post
Hours of activity
The Community Manager will be available online from 8am-9pm Monday to Friday (04xx xxx xxx)
Weekend monitoring will be assigned by the Community Manager
Click here to read about best practices in social media protocols.
Click here to read about how one organisation manages social media and digital communications.
For this activity consider digital media as any media that are encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on computers. Computer programs and software; digital imagery, digital video; video games; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and e-books are examples of digital media.
You have been asked to engage with your client, Ethical Trading Group and it has been suggested that the use of a wiki might assist in the design of the digital marketing strategy. Your organisation also currently uses stormboard and you believe that this would also be helpful.
Write a brief guideline document which establishes protocols and conventions for the use of a wiki.
Outline three benefits to using collaboration tools such as wiki and stormboard.
Outline a way that you train and support your client in using these forms of digital media.
Outline how you could safely store and retrieve digital information captured using these tools.
Question 4
Activity: The importance of listening
"Listening effectively to others can be the most fundamental and powerful communication tool of all. When someone is willing to stop talking or thinking and begin truly listening to others, all of their interactions become easier, and communication problems are all but eliminated." - Kenneth R. Johnson, Effective Listening Skills
Consider the above statement. Reflect and research on the importance of listening skills in your professional life. Share your thoughts.
Read the contributions of other students and reflect on their ideas in regards to listening. How does that refine and influence your thinking?
Question 5
Activity: Tools for creating ideas
Choose a tool you could you to assist you to create ideas and outline how you could use it in your role.
Question 6
Activity: Intellectual property in your organisation
Remember your ideas are your intellectual property. To review information about intellectual property click here.
Identify legislation, regulations and the organisation's policy relevant to intellectual property.
Outline how you could document, register and report matters related to intellectual property in your organisation.
Question 7
Activity: Responding to ideas
Of course sometimes you will present an idea to a client and it is not what they wanted to hear. There are a number of reasons that may have led to this point, for example, an unclear brief or a failure in communication. But what you do next can have a big impact on the relationship with the client.
Click here to learn some tips when you believe that the client may be wrong.
Research and explain different ways in which individuals receive and respond to ideas and information, and what influences their response.
Identify three skills and/or attributes of people which are needed to effectively discuss ideas.
Outline how you can be open to critical analysis of own ideas and to the ideas of others.
Describe common techniques to tailor comments to particular audiences.
Question 8
Activity: Role of risk taking
Describe the nature and role of risk taking in the presentation and debate of ideas.
Topic 2
Question 9
Activity: Planning your presentation
Outline how you would plan and document your presentation approach and intended outcomes.
When presenting to a client, what can you do in the planning stage to help to ensure that the audience will understand the key concepts and central ideas?
Briefly describe the principles of effective communication
Question 10
Using stories in business
Click here to see some ways which stories can be used in business.
Click here to see some storytelling techniques which can assist you with presentations.
Research and describe storytelling techniques.
How do stories help communicate ideas?
How can stories enhance presentations to clients?
 

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