BSBMGT605: Leadership Across the Organisation - Boutique Build Australia’s Expansion - Brisbane and Sunshine Coast Market - Management Assignment Help

Assignment Task:

Assessment Task: Media release project:

Task summary:
You are required to develop a short media release about the Boutique Build Australia’s expansion into the Brisbane and Sunshine Coast market.

This assessment is to be completed in the simulated work environment at Strathfield College.

Required:
1. Access to textbooks/other learning materials
2. Computer with Microsoft Office and internet access

Assessment Task Instructions:

Carefully read the following:

You are to develop a short media release about Boutique Build’s expansion into the Brisbane and Sunshine Coast market. The intent of the release is to attract interest in the company and to provide a brief summary of the company and its operations. You may use information from the Strategic Plan and your presentation in the Assessment Task to assist you in writing the content of the media release. The media release is to be released to the local press in Brisbane and the Sunshine Coast.

Complete the following activities:

Develop a media release Research guidelines for developing engaging media releases and that will promote a positive image. 

The media release should be no more than one page (400 words) and should include a date, as well as contact details for the future. This will be you as the Director and CEO of the company. Develop your media release according to your research and to be engaging as possible and to convey a positive impression of the organization. 

Send an email to your assessor. The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style. The email text should summarise the contents of the attachment and refer to the media release guidelines you used to develop it.

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