BSBMGT616 Develop and Implement Strategic Plans - Ambrosia Coffee Roast Case Study - Java Estate - Management Assessment Answer

Assessment Task:

BSBMGT616 Develop and Implement Strategic Plans Management Assessment Answer

Assessment Task 01 – Project

Assessment Description:

Please refer to the provided Bounce Fitness Corporate Marketing Plan and use this as the vehicle to achieve the new strategic plan (resources on Moodle). The submitted plan should address the Strategic Plan, not the Marketing Plan specifically and be divided into five sections and each of these should address the following points below:

•  Environmental scan You need to provide copies of SWOT (Strength, Weakness, Opportunity and Threats), PEST (Political, Economic, Social, and Technology) and Cost Benefits Analysis.
•  Vision Discuss the values of Bounce Fitness in relation to their support for this plan. Review the vision and if necessary, adjust and provide a copy of new vision. Remember the vision and mission must relate to the corporate emphasis that Bounce fitness wants to undertake, not the marketing plan.
•  Mission Review the mission and if necessary, provide a copy of the recommended mission statement. Discuss how the values of Bounce Fitness support this plan, or if they do not recommend changes and explain the reasoning.
•  Critical Success Factor List each of the success factors that you have formulated. These may be in the form of KPIs and must be tied into the strategies you have suggested as well as mission and vision.
•  Strategies and actions for objectives Include a list of your Strategies. Each Strategy should include an assigned priority, timetable and responsibility to complete the performance indicators. This should be submitted as an action plan for each Strategy. (Action Plan template on Moodle)

Assessment Task 2- Case Study

Assessment Requirement:

Complete a Value Chain Analysis, PEST and SWOT for your organisation, plus analysis of the potential competitors and allies supplied in the case study. You are also required to review competitors/allies to MacVille, as described in the case study. For the provided case study, you are required to complete the following for your organisation:

1. PEST analysis (including a review of legislation impacting on MacVille).

2. SWOT analysis (including an evaluation of the value chain).

3. Identify and describe existing and potential competitors/allies, then summarise the strengths and weaknesses of each.

You must provide:

? A completed set of analysis (PEST and SWOT).

? A review of existing and potential competitors and allies.

? A review of potential allies and a statement of their alignment with organisational values and tender requirements.

? Summary notes from the meeting with your supervisor.

Case Study

Having completed MacVille’s review of the vision, mission and values, you should then consider the environmental factors that could impact on MacVille’s goals and objectives. To help you with this assessment, you are provided with an industry consultant’s report that contains a recent and comprehensive review of the industry and general operating environment.

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