BSBMGT617 - Develop and Implement Business Plan Assignment

Assignment Task

Introduction

This report is about simulated the business plan of café and restaurant business called ‘The Water Tower’. This report tells the skills of analysing business plans, how the company implement the proposed business plan as well as communicating with all relevant stakeholders.

The Water Tower is a café or restaurant located in Atlanta. The restaurant offers full menu with reasonable price, and they claim themselves as comfort food. The food is the fusion of French and African cooking traditions. They have 2 zones which are coffeehouse with dessert bar, and the restaurant area. This business plan also gives a step by step plan to established sales numbers and profitability.

Mission

The Water Tower aims are simple to provide the success stories of Atlanta for casual dining and coffeehouse. The café aims to provide affordable and accessible high-quality food for people in Atlanta metropolitan area.

It provides sophisticated, sensual, dining experiences for Atlanta’s and other visitors. It will also generate revenue from assisting the historic District Development Corporation to bring affordable housing, new jobs, and commercial activity to the old fourth ward.

Values

• High product quality
• Excellent customer service
• Multiple Marketing 
• Management to ensure dining/ entertainment/ coffeehouse experiences
• Simple and clear vision
• Community focused

Objectives/goals

• Achieve sales target over $1.9 million by the end of first year
• Achieve the net profit of at least 14% by the end of the second year
• To achieve monthly sales $167,000 by the end of the fourth month of operation, and monthly by the end of the first year

Financial targets

Sales forecast is expected to increase from $2 million in 2002 to $2,5 in 2004 (within 2 years). The forecast is aligned with other competitors in the same area. The seat turnover is expected to be 2.5 per 155 seat dining room with average bill at $12.54. We target a net profit of 14% at minimum. We aim to growth through cash flow.

Management arrangements

The Water Tower is a limited liability mainly owned by David. However, the management team in is formation stage. In addition, it relies less on external consultants and contractors. Nicolas Godebert- chef and Cristina Brito- Manager are considerations for employment.

Business and operational plans

The Water Tower is a café or restaurant located in Atlanta. The restaurant offers full menu with moderate price, and they claim themselves as comfort food. The food is the fusion of French and African cooking traditions. They have 2 zones which are coffeehouse wth dessert bar, and the restaurant area. The business offers:

How to ‘monitor the performance of this business’

The business will monitor the performance against Key Performance Indicators (KPIs) as listed as follow:

• Profit and loss
• Community awareness or branding
• Environmental impact
• Governance
• Quality
• Sales
• Triple bottom line
• The workforce

Continuous improvement policies and procedures

Continuous improvement refers to an ongoing process to improve services, work process, work system and products in order to maximize the outcomes. The Water Tower is a lean organization where everyone can make the decision or impact the decisions.

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