BSBMKG408 - FitLife Simulation - Recruit respondents - Report Writting Assignment Help

Assignment Task:

FitLife Simulation
In this assessment, you will undertake a number of tasks associated with conducting market research for FitLife. In this simulation you will perform the following actions:
Conduct desk research and develop research methodology for the market research project
Recruit and interview respondents using survey/interview tools
Analyses data and information and writes research report.

Task 1: Conduct desk research to gather background market information
In this task, you will undertake secondary research as an exploratory mechanism to understand the project and then to further develop profiles on the target group.
1.1 Summarise the background to the market research project
Insert your response here:

1.2 Identify and seek approval with protocols and format for information collection 
Upon the receipt of the feedback from your Marketing Manager, make the necessary adjustments to your secondary research protocols. Also, attach the email exchange with this from your Marketing Manager.

1.3 Conduct desk research and report on initial research findings
Insert your response here:

Task 2: Develop research methodology and objectives
In this task you will plan their market research by scoping the project in terms of what needs to be researched, the methodology and data collection. 
2.1 Develop research objectives for the project
Insert your response here:

2.2 Develop research questions for one research objective
Insert your response here:

2.3 Develop a hypothesis for each research question
Insert your response here:

2.4 Identify and develop data collection methods
Insert your response here:

2.5 Identify options for quantifying data 
Insert your response here:

2.6 Test and amend survey tools
Attach your test results to your Student Assessment Workbook. Also, modify the survey tools where necessary. 

Task 3: Recruit respondents

In this task, you will commence implementation of their market research tools by identifying a set of respondents.
3.1 Interpret market research plans to identify potential respondents
Insert your response here:

3.2 Identify respondents in line with research principles
Insert your response here:

3.3 Recruit respondents in line with organisational requirements
Insert your response here:

Task 4: Gather data and information from respondents
In this task, you will conduct the research process with respondents.
4.1 Prepare and arrange resources for data gathering
Insert your response here:

4.2 Gather and record data and information using tools
Your assessor will observe you in this activity. See your Student Assessment Guide for instructions.
Also, attach the data and information you will have collected from the 20 respondents to your Student Assessment
Workbook.

4.3 Store information and data
Insert your screenshots here:

Task 5: Analyse research information
In this task you will analyse the data and information collected from respondents.
5.1 Process data and information for analysis
Insert your responses into your database.

5.2 Apply data analysis techniques
Insert your responses into your database.
Attach the outputs here.

5.3 Summarise findings
Insert your responses into your database.
Attach the outputs here.

Task 6: Prepare research reports
In this task, you will use the analysed data and information and prepare a report for the Marketing Manager.
6.1 Collate and assess findings to produce report
Insert your responses here:

6.2 Communicate research findings to relevant personnel

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