BSBMKG413 - Legislation and Regulation Impact on Marketing Plans - Gather Data From the Promotional Campaign - Bounce Fitness marketing - Marketing Assignment Help

Assignment Task

Tasks:
You are required to complete all tasks as instructed. To be assessed for this competency, you must demonstrate your ability to:
• Identify the context for the promotional activities including:
• Relevant legislation/regulations
• Organization’s goals, objectives, systems, policies, and procedures
• Budget and timelines
• Marketing needs and, if defined, marketing plans
• Objectives of the promotional activities
• Consult with relevant stakeholders to plan promotional activities to meet objectives, budget, and timelines
• Coordinate promotional activities including:
• Allocation of personnel, roles, and responsibilities
• Sourcing other resources and promotional products as appropriate
• Use of networks and relationships
• Analyze feedback and data to evaluate the effectiveness of planning processes and promotional activities and make recommendations on future directions of
promotional activities. 

Task 1 – Theory: Short Answer Questions
This competency requires you to demonstrate that you can design and deliver promotional presentations, evaluate promotional impacts, present and advocate promotional strategies within the organization, and to assess and report on customer satisfaction. To enable you to do this, you must answer the following theory questions. If you require more space, you may use your own paper placing your name and group identifier at the top and the question number beside your answer.

1a. How does legislation and regulation impact on marketing plans?
1b. What is the planning process for organizing promotional activities?
1c. What are the organization’s marketing objectives and how do they support the overall business objectives?
1d. How can promotional activities be used by the following to support the marketing objectives?
a. Advertising
b. Client functions
c. Employee functions
d. Social media
e. Product launches
f. Web pages

Task 2 – Practical: Design and Planning
requires you to develop a promotional campaign and action plans for the Bounce Fitness Corporate Marketing Plan. To enable you to do this, you must develop and plan the coordination of the promotional plan for the Bounce Fitness Corporate Marketing Plan. Complete your answers on your own paper and include a copy with this Assessment Pack for your Assessor. If you require more space, use your own paper placing your name and group identifier at the top and the question number beside your answer Discuss:
2a. The overall marketing objectives, where you believe opportunities for promotion lay and the type of promotion you plan on implementing, and how it relates back to marketing objectives.
2b. A schedule of promotional activities related to this promotional campaign.
2c. A series of promotional objectives related to this specific promotional campaign.
2d. Timelines and budget for the campaign.
2e. Action plans stating what needs to be done to implement the campaign, along with dates for the completion of each milestone along the way.

Task 3 – Presentation: Coordinating Activities
requires you to deliver your promotional plan to your training group and Assessor acting as the Bounce Fitness marketing team and contractors from promotional agencies involved in producing and delivering your campaign. Your presentation must influence and encourage them to want to work with you on this campaign and outlines your plans for the coordination of the overall campaign. In your presentation you must:
3a. Address the staff and resources required to bring your campaign to market – justify the use of external agencies with facts where possible.
3b. Detail the roles and responsibilities of all people involved in the campaign.
3c. State how you will establish and maintain relationships with all those involved in the campaign, and where applicable, your target audience.
3d. State what networks you could develop to use in the delivery of your campaign.
3e. State how you will ensure that all key provisions of relevant legislation are met.

Task 4 – Practical: Review and Report on Activities
requires you to describe how you would gather data from this campaign and analyze it. To enable you to do this, you must report on how you will measure the effectiveness of the campaign. Complete your answers on your own paper and include a copy with this Assessment Pack for your Assessor. If you require more space, use your own paper placing your name and group identifier at the top and the question number beside your answer.

Discuss:
4a. How you will collect and analyze audience feedback and data to establish the impact of the promotional campaign?
4b. How you will assess the effectiveness of the planning process of the campaign and discuss where improvements may be made?
4c. How you will collect and analyze feedback from those involved in the campaign regarding the success of the campaign?
4d. How you will analyze the budget and timelines for the campaign against the benefits experienced by Bounce Fitness as an outcome in terms of budget and customer satisfaction?
4e Improvements based on all the information above. Be sure to provide any evidence from your information gathering in order to justify your answers.

Task 5 – Oral Questions
requires you to discuss aspects of your promotional plan. To enable you to do this, your Assessor will question you on certain points.
5a. How realistic do you believe your promotional plan is? Why do you believe this?
5b. What advantages and disadvantages can you see of using external promotional agencies in the execution of your promotional campaign?
5c. What would be the most effective methods for evaluating the effects of a promotional campaign in your experience? Why would you say this?

Task 6 – Evidence Record
This form provides verification and evidence that the Learner has demonstrated the skills and applies the knowledge required to coordinate and review the promotion of an organization’s products and services. It applies to individuals with a broad knowledge of the promotion of products and services specific to an organization. They may have a responsibility to provide guidance or to delegate aspects of these tasks to others.

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