Highlights
Task:
Assume that you are working as a Marketing Team at Naked Wines, and have been given the task to develop promotional strategies to promote company’s products and services on social media. The company wants to take advantage of the social media boom and its reach to potential customer base.
For the purpose of this task, your trainer/assessor will play the role of the Marketing Manager. Conduct your team meetings as required and allocate task to team members.
Using the information provided, and the company’s digital marketing objectives, plan and develop promotional activities for company’s products to support its marketing plan.
As there are laws and regulations associated with promotion and use of alcoholic products, ensure that you identify and adhere to the legislative and ethical requirements. Take note refer to the relevant laws and codes as required.
Develop a word-processed document that covers;
• Summary of marketing plan and objectives
• Promotional objectives
• Key stakeholders/personnel
• Proposed promotional activities
• Promotional strategies and how they support the marketing plan/objectives
• Key measures/KPIs
• Action Plan
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