BSBMKG419: ANALYSE CONSUMER BEHAVIOR - Marketing Assignment

Marketing Assignment:

1. What would normally be included in a marketing plan? 2. What type of information could you be required to research the market? 3. Why would you segment a market? 4. What are the issues relating to segmentation? 5. What are the main data gathering methods? 6. What is the purpose of a marketing strategy? 7. How could a business respond to a decreased demand for their product or service? 8. What is meant by ‘Lifetime Value of Customers’ (LTV)? 9. How can you be sure your marketing plan meets legal and ethical obligations? 10. What is the role of the consumer in digital marketing?