BSBMKG501 - Identify and Evaluate Marketing Opportunities - Marketing Assignment Help

Assignment Task -           

Assessment Instructions 

Each assessment task in this booklet consists of the following: 

Assessment Task Cover Sheet 

This must be filled out, signed and submitted together with your assessment responses. 

If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission. If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit  the file. 

The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will  be satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your  assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your  assessor will also discuss this verbally with you and provide advice on re-assessment opportunities as per your RTO’s re-assessment policy.

Assessment Task Information 

This gives you: 

• a summary of the assessment task 

• information on the resources to be used 

• submission requirements 

• re-submission opportunities if required 

Assessment Task Instructions  

These give questions to answer or tasks which are to be completed. 

Your answers need to be typed up using software as indicated in the Assessment Task Instructions. 

Copy and paste each task’s instructions into a new document and use this as the basis for your assessment  task submission. Include this document’s header and footer. 

If you are submitting electronically, give the document a file name that includes the unit identification  number, the task number, your name and the date. 

Task summary  

This is an open book test, to be completed in the classroom. 

A time limit of 1 hour to answer the questions is provided. 

You need to answer all of the written questions correctly. 

Your answers must be word processed and sent to the assessor as an email attachment. 

Written answer question guidance 

The following written questions use a range of “instructional words” such as “identify” or “explain”, which tell  you how you should answer the question. Use the definitions below to assist you to provide the type of  response expected.  

Note that the following guidance is the minimum level of response required.  

Analyse – when a question asks you to analyse something, you should do so in in detail, and identify  important points and key features. Generally, you are expected to write a response one or two paragraphs  long.  

Compare – when a question asks you to compare something, you will need to show how two or more things  are similar, ensuring that you also indicate the relevance of the consequences. Generally, you are expected  to write a response one or two paragraphs long. 

Contrast – when a question asks you to contrast something, you will need to show how two or more things  are different, ensuring you indicate the relevance or the consequences. Generally, you are expected to write  a response one or two paragraphs long. 

Discuss – when a question asks you to discuss something, you are required to point out important issues or  features and express some form of critical judgement. Generally, you are expected to write a response one  or two paragraphs long. 

Describe – when a question asks you to describe something, you should state the most noticeable qualities  or features. Generally, you are expected to write a response two or three sentences long. 

Evaluate – when a question asks you to evaluate something, you should do so putting forward arguments  for and against something. Generally, you are expected to write a response one or two paragraphs long. 

Examine – when a question asks you to examine something, this is similar to “analyse”, where you should  provide a detailed response with key points and features and provide critical analysis. Generally, you are  expected to write a response one or two paragraphs long. 

Explain – when a question asks you to explain something, you should make clear how or why something  happened or the way it is. Generally, you are expected to write a response two or three sentences long. 

Identify – when a question asks you to identify something, this means that you are asked to briefly describe  the required information. Generally, you are expected to write a response two or three sentences long. 

List – when a question asks you to list something, this means that you are asked to briefly state information  in a list format.  

Outline – when a question asks you to outline something, this means giving only the main points, Generally,  you are expected to write a response a few sentences long. 

Summarise – when a question asks you to summarise something, this means (like “outline”) only giving the  main points. Generally, you are expected to write a response a few sentences long.

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