BSBMKG501: Identify and Evaluate Marketing Opportunities - Report Writing Management Assignment Help

Assignment Task:

Your Task 

1. Review the workplace information in appendix 1 and relevant simulated workplace documentation and resources and briefly describe the organization, its products or services, and its current markets. 

2. Investigate and identify two marketing opportunities to enter a new market, with current or new products and two opportunities to introduce new products to your current markets. Consult relevant stakeholders (assessor/fellow trainees as organizational roles specified by your assessor. 

3. Analyze and write (document) these opportunities in a report in terms of: 

a. their potential contribution to your organization’s business

b. their fit with your organisation’s goals and capabilities

c. likely impact on your current business and customers

d. external influences on the financial viability of each opportunity 

e. provable return on investment and potential competitors 

4. Evaluate required changes to current operations of the café to take advantage of newly identified and evaluated opportunities by documenting: 

a. what changes needed to current operations for the implementation of the identified marketing opportunity

b. changes needed to maintain the current quality of customer service

c. estimate the resources required to make the necessary changes 

5. Evaluate and rank these two marketing opportunities in terms of their: 

a. Viability

b. Likely contribution to the business 

6. Identify and detail the legislation, regulations, codes of practice and national standards affecting marketing operations 

7. After completing above activities, meet with your Café directors (your assessor) to communicate the viability of making changes to current operations 

8. Finalise your documentation of newly identified marketing opportunities and required changes 

9. Review the work you have documented to ensure they are complete and 

10. Submit the report to your directors for approval (your assessor). 

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