BSBMKG502 - Establish and Adjust the Marketing Mix - Marketing Assignment Help

Assignment Task

Part 1: Written questions
Read the question carefully and place your answer in the spaces provided.
a. When marketing your products or services, there are organisational policies and procedures that must be considered.
List at least two (2) policies and procedures (one of each) specifically relevant to marketing and explain why they are in place.

b. As the marketing manager, how can you ensure you are adhering to the above policies and procedures?
Your answer should be a minimum of 50 words but no longer than 80 words and should be written in sentence form.

2. Extra products and services can be used in marketing in many ways.
a. Identify at least two (2) products and services that can be used to support the marketing function.

b. Selecting one (1) of your products and one (1) of your services that you identified above in part a, evaluate how effective these can be when promoted correctly.


3. When making a purchase, all consumers go through the five stage buying process. In your own words, describe each of the five stages of this buying process. Provide an explanation of what would happen at each stage of this process for a consumer when the latest version of the iPhone has just been launched.

4. Abraham Maslow designed a motivational hierarchy that is common to all individuals.
c. How does this hierarchy of needs affect buyer behaviour?

5. Explain the seven (7) principles of marketing that make up the services marketing mix and identify their benefit.

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