BSBMKG506 - Plan Market Research - Management Assignment Help

Assignment Task

Questions

1A Define what market research is (in your own words).

1B Outline the benefits that analysing market information can provide to decision makers within an organisation.

2 Define the following key market research terminology.

3 Outline who each of the following organisations are and explain their key functions and responsibilities in the context of market research.

4A Kotler et al describes formal and effective market research as a process which follows SIX (6) key steps. List each of these steps below:

4B For each of the steps you’ve listed please provide a detailed explanation of what each step in the market research process includes.

5A Outline the TWO (2) main SOURCES of data that a researcher can gather. Explain each source by using an example.

5B Outline the TWO (2) main FORMS of data used in market research. Explain their function by using an example.

5C A marketing research project can potentially have three types of research objectives. List each type and explain their purpose.

5D Provide a written response (up to 250 words) to the following question: “What criteria would you use to determine the optimum combinations of types of data that can be used to best inform your research”. Include reference to any specific workplace context/examples to support your response.

6 Outline how sample size can influence quantities of research data required for a market research project.

7 Data processing in research consists of FIVE (5) important steps. List below what each of these steps are and explain in detail what each step entails.

8 There are multiple statistical methods can be used to when interpreting data collected from a market research project. For each of the following statistical methods, describe the technique and explain its purpose including any disadvantages with the use of the particular tool.

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