BSBMKG506 - Plan Market Research - Questions and Answers - Marketing Assessment Answer

Assessment Task:

QUESTION 1
Identify and outline five items of regulations and laws that apply to the marketing industry in Australia.
QUESTION 2
In your own words summarise the general rules of professional behaviour that a market researcher should observe under the Australian Social and Market Research Society Code of Professional Behaviour. 
QUESTION 3
Discuss at least two ways in which the Market and Social Research Privacy Code 2014 incorporates privacy issues? 
QUESTION 4
Identify and discuss one action that a market researcher could take to avoid discrimination claims? 
QUESTION 5
Briefly describe the steps for conducting market research. 
QUESTION 6
Why would your research data need to be processed? Describe four methods you can process your data.
QUESTION 7
Briefly discuss what is meant by quantitative research and outline common sources of quantitative data.
QUESTION 8
Briefly discuss what is meant by qualitative research and outline common sources of qualitative data.
QUESTION 9 
Briefly describe three statistical methods for analysing qualitative research data and how each of them is used. 
QUESTION 10 
Briefly describe three statistical methods for analysing quantitative research data and how each of them is used.
QUESTION 11 
Discuss why qualitative and quantitative data both play an important role in research.
QUESTION 12 
In two to three paragraphs discuss the principles behind sample design in market research.
QUESTION 13 
Discuss the differences between probability and non-probability sampling and provide at least two methods of selecting the sample from each.
QUESTION 14 
What is the purpose of having a hypothesis? Discuss the principles a market researcher would need to apply to develop a strong hypothesis.

 QUESTION 15 
Designing an effective survey tool is not always an easy take. List and describe five principles that you should follow when designing your survey or questionnaire.
QUESTION 16 
Discuss why is it important to test a questionnaire to be used in market research prior to using it? 
QUESTION 17 
Discuss at least four reasons that an organisation would undertake regular market research.
QUESTION 18 
The Triple Constraint (or Project Management Triangle) is one of the most well-known mechanisms for signifying the interaction of the key attributes of a project. In a page, describe what the Triple Constraint is and its use in project management.
QUESTION 19 
Discuss the role of the project sponsor. At what points are they involved in the project? What are they responsible for?
QUESTION 20 
Make a list of at least four other possible stakeholders in a workplace project. Briefly discuss their roles in a project.
QUESTION 21 
Discuss the process of conducting a needs analyse in relation to market research.
QUESTION 22 
Outline the process of developing a project scoping document. Discuss who is involved in the development and approval of this document.
Question 23 
Briefly outline the project management process. In what phase are the timelines, budgets and implementation plans established and monitored?

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