BSBMKG507: Cooper’s Foods Pty. Ltd Case Study - Management Assignment Help

Assignment Task :

Tasks 

Task 1

Write a brief answer explaining the following legislation and codes of conduct related to collecting data from consumers. 

1. Privacy legislation

2. Anti-discrimination laws

3. Association for Data-Driven Marketers (ADMA) Code of Conduct

4. Competition and Consumer Act. (Hint: organisations may collect information from consumers through a range of promotional activities. Under what circumstances might these practices be considered deceptive?). 

Task 2 

As a marketer it is essential that you have an understanding of a range of marketing research terminology.  Briefly define each of the following terms:

1. Sampling

2. Conversion rate of leads to sales

3. Net response rate

4. Speed of response rate

5. Measures of dispersion

6. Normal distribution probability curve

7. Recency frequency monetary (RFM) method for calculating customer value

8. Lifetime value of customers

9. Net present value of customers

Cooper’s Foods Pty. Ltd. 

Read the case study, Cooper’s Foods Pty. Ltd., and then complete the tasks that follow. Both tasks in this Assessment relate to the case study.

Case study – Cooper’s Foods Pty. Ltd.

Cooper’s Foods Pty. Ltd. was founded ten years ago, its current annual turnover is approximately $50 million. Since their inception they have launched a number of brands in the various biscuit segments, ranging from baby biscuits, sweet treat biscuits and children’s biscuits; reflecting Cooper’s current strategy, which focuses on servicing different market segments: baby, adult treat and kids.

Cooper’s compete with a number of companies. Some of them are multi-national companies that have been in the business for a long time. Cooper’s have designed each brand to tap into different consumer needs. 

Twinkle Baby Biscuits is designed as a healthy supplementary food option for babies that are just starting out with eating solid foods. Twinkle holds a significant market position in the baby food segment of the biscuit category.  

Devil’s Treat is an indulgent biscuit, it is a chocolate covered crunchy biscuit targeting adult consumers, who are wanting a treat for themselves. Devil’s Treat also holds a significant market share in the treat segment. 

Kiddo’s Roo Biscuits are designed as a kids’ fun treat biscuit, it is an ideal snack option for   Mothers preparing school lunch boxes for their children.  Kiddo’s Roo Biscuits only holds a minor share of the kids biscuit segment. 

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