BSBMKG507 - Interpret Market Trends and Developments - Legislative and Regulatory Context - Management Assignment Help

Assignment Task:

Section A: Skills Activity
Objective: To provide you with an opportunity to show you have the required skills for this unit.

A signed observation by either an approved third party or the assessor will need to be included in this activity as proof of completion.
This activity will enable you to demonstrate the following skills:

• Reading
• Writing
• Numeracy
• Oral communication
• Interact with others
• Get the work done.

Answer the activity in as much detail as possible, considering your organizational requirements.

1. As a workplace activity (or simulated workplace activity), perform the following analysis tasks and present the findings in a series of visual graphs, charts or tables that conform to your organizational standards and documentation requirements, you will need to make use of appropriate software packages to produce your work:

• The conversion rate of leads to sales for the last quarter period
• Speed of response curve from customer activities for the last six-week period
• Recency and frequency of customer purchases for the last six-week period.

2. Present your findings to your colleagues (or persons representing your colleagues); this should be a verbal presentation with supporting graphics to show the results of your analysis.

Section B: Knowledge Activity (Q & A)
Objective: To provide you with an opportunity to show you have the required knowledge for this unit.

The answers to the following questions will enable you to demonstrate your knowledge of:

• Internal and external sources of information relevant to forecasting market trends
• Legislative and regulatory context as it applies to market
• Software applications that are commonly used in quantitative and qualitative analysis and their key features
• Statistical concepts, methods, techniques and reporting formats commonly used in marketing.

Answer each question in as much detail as possible, considering your organizational requirements for each one.

1. Where can you find information on the following aspects, when forecasting market trends?

• Technology changes
• Social and cultural factors
• Industry trends.

2. Which legislation will have an impact on your market analysis activities?

3. Name two different software applications that can be used to produce analysis and the key features of these.

4. What is meant by the following terms and how would you present this information?

• Net response rate
• Sampling
• Net present value of customers.

Section C: Performance Activity
Objective: To provide you with an opportunity to demonstrate the required performance elements for this unit.

A signed observation by either an approved third party or the assessor will need to be included in this activity as proof of completion.

This activity will enable you to demonstrate the following performance evidence:
Statistical and qualitative analysis techniques to identify:

• current business performance
• competitor performance
• potential threats and opportunities

Qualitative and forecasting techniques to identify:

• the success of marketing activities
• over and under-performing products and services
• existing and emerging market needs
• Analysis of market data including visual presentation of findings.

Answer the activity in as much detail as possible, considering your organizational requirements.

As a workplace activity (or simulated workplace activity), perform analysis, using both statistical and qualitative techniques, to determine your organization’s (or an example organization’s):

• Current business performance of the organization
• Competitor performance
• Potential threats and opportunities to the organization.

Following on from question 1, use qualitative methods and forecasting techniques to determine:

• The success of current marketing activities
• If there are any over- and under-performing products and services
• Existing and emerging market needs.

Document your analysis findings from both questions 1 and 2. You should use organizational document templates and formats to produce these, and ensure findings are presented visually to aid understanding. Present this information to your trainer/assessor, or third party.

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