BSBMKG507: Leadership - Interpret Market Trends And Developments - Assignment Help

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TASK Question 1 In the table below, outline internal and external sources of information relevant to forecasting market trends. R 1. Identify whether the source is internal or external R 2. provide three examples where each can be sourced R 3. explain how each relates to forecasting marketing trends Question 2 Outline the legislative and regulatory context that impact marketing operations. R 1. list five legislation and five codes relevant to marketing operations:

• correctly write the name and date of each item
• these names and dates must be current

R 2. for each list item, provide a summary of key provisions on marketing operations Question 3 Outline industry bodies that regulate the marketing space in Australia. R 1. list five industry bodies:

• correctly write their name
• these bodies must be current R 2. for each body:
• provide reference to its corporate website
• explain its main purpose
• list an example of code, standards or guidelines it currently administers

Question 4 Identify and outline software applications that are commonly used in quantitative and qualitative analysis. R 1. identify three software applications R 2. provide three strengths and three limitations of each Interpret Trends and Market Developments Use statistical analysis of market data to interpret market trends and developments R 1. apply appropriate statistical analysis techniques on the ‘AUD vs USD’ data:

• visualise the trend for the Australian Dollar and US Dollar since 2005 to date
• interpret how this trend impacted the organisation’s cost base

R 2. apply appropriate statistical analysis techniques on the ‘Global Coffee Price’ data:

• calculate the AUD values for Mild Arabica and Robustas coffee types
• visualise the economic trend for each coffee type since 2005 to date
•  interpret how this trend impacted the organisation’s profitability

R 3. apply appropriate statistical analysis techniques on the ‘Coffee CPI’ data:

• visualise the trend in price changes for the whole of Australia since 2005 to date
• visualise the trend in price changes for each state of Australia since 2005 to date

R 4. your visualisations must conform to the Reporting Standards. Analyse market trends and developments for their potential impact on the business R 1. discuss how the market trends and developments affected A & A’s business performance R 2. this discussion must be in line with your findings in Task

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