BSBMKG508 - Plan Direct Marketing Activities, Principles & Opportunities - Marketing Assignment Help

Assignment Task

Purpose of this presentation

• At the end of this session, you should know how to:
• review marketing principles
• determine the format of the marketing plan
• review marketing objectives
• identify marketing opportunities
• analyse marketing opportunities

Marketing principles

• The marketing process:
• situation analysis
• marketing strategy
• marketing mix
• implement, monitor and review.

Marketing opportunities

• franchising
• joint venture 
• merger or acquisition
• strategic alliances
• product licensing
• indirect exporting
• direct exporting

Analysis tools

• SWOT analysis
• gap analysis
• risk analysis.

You should now be able to:

• review marketing principles
• determine the format of the marketing plan
• review marketing objectives
• identify marketing opportunities
• analyse marketing opportunities.

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