BSBMKG512: National Forecast International Market and Business Needs - Management Assignment Help

Assignment Task:

Task:

For this assessment students will work in groups of 2 to complete the country assessment report. The final report must be an individual submission. Students must not copy the work of others.
To complete this task, you must prepare the following two (2) documents:
1a. A country assessment worksheet (Country Assessment Worksheet)
1b. A country assessment report for an Australian company (Country Assessment Report)
Note, you will be provided with templates (and further instructions) to enable them to complete 1a and 1b. Refer to templates for further information and instruction.
To finalise these this documentation, you will need to work through all of the following activities 2-9:
2a. Choose two (2) countries that you will research to prepare an assessment for. Gather some initial market intelligence on both of your chosen countries. You will need to collect information from at least two (2) different sources. One (1) of these sources must be through networking activities you take part in. The other source of information can include any of the following:
trade fairs you visited
conferences you attended
professional development activities, such as individual research, courses, membership of professional organisation(s) etc.
2b. State all sources of information and analyse your findings. After analysing the two (2) countries, recommend one (1) of the two counties for the company’s business expansion.

• 3a. Use at least two (2) forecasting techniques such as top-down and bottom-up forecasting, Delphi Technique, trend projection, to gather scenario planning and survey of buyers’ intentions method to gather intelligence and research from further sources of market intelligence information, in line with legal and organisational requirements. Sources could include:
• DFAT www.dfat.gov.auBusiness advisory services
• Australian Trade Missions with Countries
• www.ibisworld.com.au (IBIS World)
• Career Expos, Dept. of Education and Training, Embassy.
• 3b. Research at least two (2) commercial services sources to obtain information on value for money and quality of market intelligence. Examples of source you could use include Banks, Financial advisors such KPMG, PwC, EY, Deloitte’s, and private research companies such as A.C.Nielsen, Roy Morgan. Note your sources of information you accessed in the relevant section of your documents.
• 3c. Based on your forecasts and the information you had available:
• Provide a summary of the emerging international market needs (50-100 words)
• State the advantages/disadvantages of using each technique (in relation to the desired business outcomes) (100-150 words)
• 4. After collecting all market intelligence, evaluate the information and explain whether it is relevant and applicable to your chosen country and the company’s international activities and business needs including its impact in identifying:
• Core activities, customer base, business values and current business direction
• Marketing and other performance
• Comparative market information
• Changes in technology
• Demographic changes
• Political events
• Social and cultural factors
• Economic trends
• Government activities and legislative changes
• Industry trends
• Justify your answers (100-150 words)
• 5. In the international business objectives section, briefly mention the company’s main activities, their current target market (customer base), business values and current business direction.
• 6. Based on the information you have collected, document and analyse the strengths (e.g. capabilities), weaknesses (including one example of poor/under-serving of market needs) and critical success factors (e.g. reliance on resources) of the organisation relevant to its international business activity. Summarise the current position of the business in your chosen market, including how competitive (strength) the business is. (150-200 words)
• 7. Evaluate the businesses ability to compete with existing and potential competitors in the host country (degree of competitive intensity). You will need to look into at least two (2) different competitor products and/or services and provide a summary of how they are performing in the market. (150-200 words)
• 8. Using trends from data sources identify and analyse any potential opportunities identify advance warning of potential threats or risks within the international business market, e.g. information on new products, services, technology or new international markets. State your sources of information.
• 9. Identify external factors that may affect the organisation’s international business activity. In your answer, include at least one (1) example of a legal (regulatory context), ethical and environmental constraint (i.e. 3 in total).
• Word count: Between 2,500 to 3,000 words.
• Where
• You will be provided half an hour before the conclusion of each class to work on this assessment task however you are expected to complete most of the assessment outside of class time.
• How
• You will be assessed according to their criteria outlined in the Criteria for Assessment on page 4. All criteria identified must be addressed to satisfactorily complete this Assessment Task.
• Conditions for assessment
• For this assessment you will work in groups of 2 to complete the country assessment report. The final report must be an individual submission. You must not copy the work of others. (For more information regarding Academic Integrity please refer to RMIT Academic Integrity Guidelines)
• This is a written assessment. You must make arrangements with your assessor as soon as possible if you are eligible for special allowance or allowable adjustment to this assessment.
• You are allowed to seek clarification or guidance from your assessor about this assessment task
• You must submit your work online via Canvas
• You will be assessed as satisfactory or not satisfactory.
• You should ensure that you submit assessments on or before the due date.
• You are encouraged to retain a copy of their assessment tasks (hard copy and soft copy).
• Each page of the assessment should include header with the name, student number, the title of the assessment, unit code and title and page numbers.
• You can appeal the assessment decision according to the RMIT Assessment ProcessesInstructions on submitting your project/portfolio/report
• Ensure that you name your documents appropriately according to the assessor requirements.
• Equipment/resources students must supply: Equipment/resources to be provided by RMIT or the workplace:
• Access to a laptop or mobile device
• Internet access if not on campus Hard copies of the student version of this assessment task OR access to soft copies on Canvas
• Access to Learning Management System Canvas
• Appropriate space to complete the assessment in class where required

Suitable classroom with tables and chairs
Section B – Marking Guide
Below is a checklist for how this assessment task will be judged as satisfactory or not satisfactory.
Key Criteria that must be demonstrated
Criteria for Assessment Satisfactory Comment
Y N 1 Completed all sections of two (2) core document templates:
a) Country Assessment Worksheet
b) Country Assessment Report
2a Accessed information from at least two (2) different sources, including networking and personal development and/or other related activities.
2b Provided summary of market intelligence findings, including a recommendation of which country to take forward as part of company’s business expansion.
Outlined suitable internal and external sources of information relevant to forecasting international market and business needs.
3a Used at least two (2) forecasting techniques to gather intelligence and analyse from appropriate sources, review current business performance and capability, in line with organisational requirements. 3b Researched at least two (2) commercial services sources to obtain information on value for money and quality of market intelligence and noted these sources as evidence. 3c Provided a summary of the emerging international market needs and outlined the advantages/disadvantages of using each technique (in relation to the desired business outcomes).

4 Evaluated the information and provided an explanation as to whether it is relevant and applicable to their chosen country and the company’s international activities. 5 Explanation of the company’s main activities, their current target market, business values and current business direction. 6 Identified the strengths (e.g. capabilities), weaknesses and critical success factors (e.g. reliance on resources) of the organisation relevant to its international business activity. 7 Evaluated the current position of the business in the chosen market, including how competitive it is. Evaluated the information and provided an explanation as to whether it is relevant and applicable to their chosen country and the company’s international activities. 8 Provided details of potential opportunities, threats or risks within the international business market with sources noted.

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