BSBMKG513 - Promote products and services to international markets - Assessment Answer

BSBMKG513, Promote products and services to international markets, Assessment Answer 

Task: 

Written test

Q1 – Promotional activities include which of the following?
a) budgeting, reviewing and reporting on marketing.
b) advertising, product launches, media and demonstrations.
c) System and production support.
d) a, b, and c are correct.
e) a and b are correct.

Q2 – Which of the following sources of information can assist in planning international promotional activities?
a) academics and training providers
b) trade and industry publications
c) Austrade and other Australian government
d) overseas embassies, consulates, governments
e) all of the above

Q3 – How can business networks assist with the implementation of promotional activities?
a) They will assist you by preparing your promotional materials.
b) They can help give you information on the competitors in the market.
c) They will sell your product or service for you via their distribution channels.
d) Networking can help get your name out there, and provide you with information about available media available broad.
e) They can provide you with information about key suppliers to provide you with key inputs to your production processes and procedures.

Q4 – You should determine your promotional objectives _________.
a) with the designated groups and people, you will be working with both locally and abroad.
b) after setting a budget and determining the timelines for implementation.
c) by rewriting the objectives from the marketing plan.
d) with the CEO of the organisation.
e) All of the above are correct.

Q5 – Your timelines and budgets for promotional activities should be ______.
a) Realistic
b) Consistent with the budget
c) In line with available resources
d) a and b are correct
e) a, b, and c are correct.

Q6 – Which of the following are examples of resources that support international promotional activities?
a) Technology
b) Marketing funds
c) Production capacity
d) a and b are correct.
e) a, b, and c are correct.

Q7 – What roles and responsibilities are required of personnel overseas and domestic for delivery?
a) marketing plans
b) team structures
c) codes of conduct
d) job description and employment arrangements
e) All of the above.
Q8 – Which of the following activities supports international personnel?
a) Make sure that staff work Australian hours, so that you are all working
at the same time.
b) Hold online meetings often, and keep the lines of communication open.
c) Fly back and forth between the countries to attend all client meetings.
d) Make sure that you veto all decisions made by overseas staff.
e) All of the above.

Q9 – Business networking refers to _________.
a) Creating supply chain links with organisational stakeholders.
b) Linking of two or more computers together within an organisation.
c) Creating a group of acquaintances and associates and keeping it active through regular communication for mutual benefit.
d) Ensuring that the business keeps communication with its customers through advertising and other promotional activities.
e) Ensuring that you maintain a good relationship with the people in the organisation, by ensuring that your communication channels are open.

Q10 – What is promotional media?
a) All types of direct selling.
b) Social media marketing strategies.
c) Radio, television and YouTube advertising.
d) Magazine and print advertising campaigns that present the product or service more visually.
e) Channels of communication that serve as tools for promoting ideas, goods, and services to consumers.

• Why is culture an important consideration when planning your promotional activities in a foreign country?
•  Explain how a marketing plan informs promotional activities. 
•  Provide four examples of possible organisational requirements.
•  Discuss the steps involved in implementing a promotional strategy.
• Explain how using the five p’s of marketing can help you develop an international marketing strategy. 
•  Why is it important to establish relationships with target groups in foreign countries? 
• Discuss the best way to manage foreign personnel in international promotional activities. Minimum 30 words.
• Identify the elements you will review, when assessing the success of your promotional activities.
• Outline three ways to obtain audience feedback on promotional activities.
• What is the importance of reviewing your planning processes?

Case Study

Student Instructions
Access and read the marketing plan case study for Dingo Breweries. You are working as the promotions manager of Dingo Breweries and have been assigned
to planning, coordinating and reviewing their promotional activities in the Chinese market for 2018.
You are required to:

• Conduct research to inform promotional activities
• Identify promotional activities and overseas media that may be suitable Assess these promotional activities for cultural appropriateness and compliance with the marketing plan.

Activity 3: Presentation

You are required to review the promotion plan and report you developed for the case study in Activity 3. You must prepare a presentation to explain how you would review and report on these promotional activities. Your presentation should include:
1. Summary of your promotional activities and overseas media you planned to use.
2. What information sources you used.
3. What you planned to do to enhance the image of the organisation.
4. How you plan to obtain audience feedback.
5. An assessment of your planning process, and how you could improve.
6. The feedback mechanisms you will put in place.
7. An evaluation of your scheduling and costing. What could have been done to improve this process?
8. A summary of your recommendations for the future.

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