BSBMKG513: Promote Products and Services to International Markets - MKTG7989C - Marketing Report Writing Assignment Help

Assignment Task:

Questions:

1. Select an Australian organization that intends to or currently operates internationally. A suggested list of Australian companies to choose from include: Baxter Boots, Blundstone Footwear, Rip Curl, Billabong, Uggs-N-Rugs, Bega Cheese, Australian Vintage Limited wines, Penfolds, Accolade Wine, R.M.Williams, Sukin, A’kin, G&M Cosmetics, Hardys, Yalumba, Cotton On, De Batoli, Crumpler, Blackmores, Treasury Wine, Boost Juice, Bulla Dairy Foods, Seppelt, Treasury Wine, Tarocash, Darrell Lea, Paspaley Pearl, Sportsgirl.

2. You are to create two action plans. The first action plan required is to schedule what activities need to be done before the trade show. This should be done using a Gantt chart to include timelines and costs that are realistic and consistent with budget resources. The second action plan will be developed for any promotional activities during the trade show. This must take into consideration the cultural aspects and features of the audience.

3. Create timelines and costs for the participation in the international trade show are realistic and consistent with budget resources. 

4. Identify and list international business networks that can assist in implementing promotional activities.

5. Discuss how you would establish and conduct relationships with the list of international business networks listed above. Outline how these networks would assist in implementing promotional activities for your organisation.

6. Identify, allocate and supervise roles and responsibilities of both the overseas personnel and domestic personnel for delivery of the promotional activities.

7a. Referring to the two action plans that you developed above, seek feedback on these action plans by posting a summary explanation of the plans onto international marketing online forums

In your summary explanation you must ask for feedback from someone who specialises in international marketing and is not located in Australia.

You can also use generic forums that have a sub forum dedicated to international marketing

Review the feedback provided on your promotional activities from domestic and international marketing experts. You will be required to provide links to your posts or screenshots as an appendix to this assessment, as the feedback must be provided by someone qualified in the field of international marketing. 

7b. Analyze the feedback you have collected from the above forums and provide feedback on the promotional activities completed for any future continuous improvement for both the domestic and international markets. 

8. Explain how you would assess the effectiveness of the actions plans to focus on timelines, costings and processes. How would you share this information to personnel and agencies involved in the promotional activity. They would then note how they would address improvement future promotional activities.

9. At the end of the promotional activity provide suggestions on how you would communicate your conclusions and advice on forthcoming promotional activities.

10. You must create a report to present your findings and follow the report structure format provided on page 3 & 4 of this document.

11. The word limit for the report should be between 2000 and 2500 words. The report should be fully referenced.

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