BSBMKG515: Telstra Bundles - Conduct Marketing Audit Assignment Help

Describes the Skills and Knowledge Required to Prepare and Manage a Marketing Audit, with Reference to an Organisation’s Marketing Plan.

• Determine how and when you will undertake the audit (including who will be involved)
• Determine and explain research methodologies and data collection techniques
• Identify the main characteristics and elements of your audit (including the most appropriate format to suit your organisation)
• Conduct an external marketing audit, ensuring you identify and describe (in both qualitative and quantitative terms):
  • 1. Criteria to use in external marketing audit
    2. external environmental factors
    3. technological factors
    4. market characteristics
    5. competitive factors
  • Conduct an internal marketing audit, ensuring you identify and describe:
  1. Criteria to use in internal marketing audit
  2. the market organisation
  3. the marketing systems
  4. the marketing productivity

  Why does an organisation need a marketing audit?

  In what forms does a market audit take place?

  List 8 main factors that should be covered in an external audit?