BSBMKG516: Profile International Markets & Business Readiness Report Writing - Marketing Assignment Help

Assignment Task

Assessment Instructions 

What 

•  In this assessment task you are required to write a report. This assessment should be written based on the  assumption that you are the owner of the business.  
•  It should be written as a standard report (format) that clearly identifies the key organisational requirements of  which, the objective is to provide strategic direction to the development of a marketing plan.
• • This assessment also aims to provide an understanding of the nature of the activity between countries when  importing or exporting.  
•  You are expected to write a report that is between 900 – 1200 words and referenced using the traditional  Harvard method.  
•  The report will focus on the fashion/sportswear product category and will require you to research and  evaluate two countries – of which only one will be selected. You will need to select only ONE product from  this category when reviewing the market.  
•  You MUST identify what information you believe will provide substance towards the marketing and strategic  options available to them when considering becoming market ready. 
•  This will also include identifying any national standards that must be met for the product selected and how  this will align to the market for which they will be profiling. 
•  You must also identify the business readiness steps as per the task instructions below, that will contribute to  the selection of entry, development or expansion strategy of the business. (See item 10 regarding  descriptors).  

Task

This task must be presented as a written report and aims to ask you to identify, through online research, the steps that  need to be taken in exploring if a company has the ability for export readiness and to also identify the action to be  taken in determining the selection of a suitable potential overseas market.  

The following criteria MUST be addressed and included in the report: 

**Note, for criteria 4 & 5 below, you will need to work together in small groups of 3-5. In your groups you will need  to discuss and determine the sources of information that are suitable for their chosen businesses and proposed  strategies. You will need to give each other feedback and provide clear viewpoints on the cultural appropriateness  of the strategies you each intend to use to target their market. 

1. You must write a short overview report to determine a business’s readiness to market products or services  internationally. This report should be based on the ONE product selected in the category of  fashion/sportswear. 

2. The report should identify a checklist that clearly shows the steps on how a business (or company) should go  about identifying the process for market readiness  

3. You should identify documents (e.g. export/import) and criteria that support the business’ ability for export  readiness  

4. You must identify and document at least four (4) sources that the business will use to do their own  assessment of market readiness. Ensure you use a mix of internal and external sources and explain how you  will use them as part of your readiness strategy. E.g. import/export identification documents (i.e. Bill of  Lading)**. 

5. You must choose two (2) international countries to research and, using their sources of information,  determine suitability for international markets and their culture. To do this, you should identify and evaluate  what steps to take to determine suitability including the key cultural aspects that apply to the markets**. 

6. You must choose ONE country and define their target market for this selected country. When defining the  market, you must include the following information: 

a) selected market segment/s (i.e. prospective users/consumers) 

b) approaches to determining these segments  

c) at least (3) examples of cultural appropriateness, such examples include, and not limited to: Japan’s  female wedding face-painting culture – or Running shoes limited editions. 

7. You must analyse business readiness in relation to whether they will be importing/exporting for the chosen  product for the business. In your conclusion, you need to specify whether you have selected to import or  export their product, and why. You must identify marketing strategic options available, select preferred  targeting strategy and explain how that meets the requirements of their organisation’s marketing plan. 

8. You must also identify and summarise the legislation, relevant codes of practice (legal issues) and national  standards applicable that may impact the readiness of the business they choose that is aiming to seek  potential growth.  

9. You must include information for any foreign affairs issues based on the current budget and statement for  that period, which is available from the Austrade/DFAT portfolio budgets (see activity in week two notes for  more information). In your answer, you must include information on identification of available funds to the  market, meeting criteria for access to funds based on access rules and guidelines.  

10. You will need to explain at least two (2) profiling techniques they used to collect profile-based data from your  target market. In doing this, you will need to access information for customer relationship management  (CRM), software programs and show how this supported the process. Note, software programs may include  CIA World facts book, Marketo automation, salesforce, BPsM or HubSpot. 

Data should be based on profile (descriptors) such as demographic, physiographic and geographic data. This  information may be used to determine the profiles and techniques which must be identified and provide  some written instruction on the selection process. 

This BSBMKG516 - Marketing Assignment has been solved by our Marketing Experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment Experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.