BSBMKG523 - Design and Develop an Integrated Marketing - Report Writing - Management Assignment Help

Assignment Task

Purpose of this Assessment task
This assessment task is designed to test your skills in designing and developing and integrated marketing
and communication plan as required by the unit BSBMKG523 Design and develop an integrated
communication plan. Your trainer/assessor will be assessing your work and provide you with constructive
feedback on Canvas. This task will assess your skills to:

• Determine marketing communication requirements
• Develop marketing communication brief
• Design integrated marketing communication strategy
• Select and recommend media for marketing strategy
• Develop creative brief.

What specific WHS requirements may be involved?
This assessment will require you to be aware of the standard Workplace Health and Safety requirements e.g. Workplace Health and Safety Act and Workplace Health and Safety Legislation Your trainer/assessor will advise you on these and other legislative requirements.

Task 1: Knowledge Questions
Question 1 Provide an example of an economic, industry or social trend that need to be considered when designing and developing a marketing campaign.

Answer:

Question 2 Designing the integrated marketing communication strategy for industry products or services may require the use of multiple media options. What are the advantages and disadvantages of selecting multiple media in a marketing strategy?

Answer:

Question 3

a) What legislation helps to ensures that consumers are protected against unfair trading practices?
b) What government agency administers this law?
c) What are the duties of this government agency?
Note: You may need to do additional online research to assist you in answering this question.

Question 4 List three types of influences on buyer behaviour and provide examples of factors under each one.

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