BSBMKG541 - Identify and Evaluate Marketing Opportunities Assignment

Assignment Task 

This assessment is a written questionnaire with a mix of objective and subjective questions. The questionnaire is designed to meet the knowledge required to meet the unit requirements safely and effectively. The questions focus on the knowledge evidence required for this unit of competency: · outline key provisions of relevant legislation, codes of practice and national standards affecting marketing operations · describe organisational marketing plan, structure, products and services · explain principles of marketing and marketing mix · describe statistical methods and techniques to evaluate marketing opportunities, including forecasting techniques.

Question

1. Identify 4 key legislations, codes of practice and national standards affecting marketing

2. Explain the principles of marketing and marketing mix. operations.

3. Describe 3 statistical methods and techniques to evaluate marketing opportunities, including forecasting techniques

4. Explain the process of calculating the financial viability of marketing opportunities.

5. Explain how to select marketing opportunities according to outcomes of viability analysis, return on investment financial and marketing data.

6. Explain the purpose of a marketing plan and what it contains including organisation’s structure, product and/or services.

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