BSBMKG605: Evaluate International Marketing Opportunities - Management Assignment Help

Assignment Task:

Performance objective
In this assessment task, you are required to develop viability reports for two marketing opportunities within the market you researched and recommended in Assessment Task 1. Your two viability reports will end with recommendations for the action the organisation should take given your findings.

Assessment description
Using the case study organisation and international market selected in Assessment Task 1, and from the result of the outcomes of the research you conducted, select two marketing opportunities available to the organisation and prepare a report on each that assesses their viability. As part of the viability reports you need to consider the costs, benefits, potential return on investment, organisational fit, impact on current operations and competitors in order to formulate a recommendation for further action by the case study organisation.

Procedure
The assessment will be due for completion at a time specified by your assessor.

You should:
1. Read the instructions carefully (consult your assessor if unsure of any requirements).

2. Check your work and its requirements carefully before handing it in to your assessor.

3. Select two marketing opportunities available for the organisation you used in Assessment Task 1, and create a viability report for each one. Opportunities being selected for analysis may include:
a. joint venture
b. exporting
c. licensing
d. franchising
e. strategic alliance.

4. For each viability report include information organised under the following headings:

a. Financial viability
An analysis of the costs, benefits and return on investment to determine the financial viability of the opportunity.

b. Fit
A description of the likely fit of the opportunity with the organisation’s goals and capabilities, and an assessment of the likely contribution to the business’ success.

c. Impact
A description of the likely impact of the opportunity on current business activities and customer base.

d. Competitors
Identify and analyse existing and potential competitors.

e. Recommendations 
Using the assessment of the viability, impact and contribution to the business, rank the selected opportunities and recommend one for the business to pursue. 

5. Your two viability reports should not be more than 1,500 words each.

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