BSBMKG606 - Manage International Marketing Programs - Management Assignment Help

Assignment Task

Part A - Identify 3 international markets that represent the best opportunities. Describe the advantages and / or disadvantages of each one and explain why you have chosen these markets.
Market Analysis
Market Advantages Disadvantages
Select 1 opportunity and complete a SWOT analysis for that market. List at least 3 strengths, weaknesses, opportunities and threats
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats

Part B – Plan International Marketing
List 3 measurable international marketing goals consistent with organisation’s strategic direction and 3 key performance indicators for your selected product and market.
Goals and KPI’s
Goals:
Key Performance Indicators:
Identify 3 risks to the achievement of these goals and complete the following risk management plan. Rank each risk with a low, medium or high likelihood and impact and describe one strategy to overcome each risk.
Risk Analysis
Risk Likelihood
L / M / H Impact
L / M / H Strategy to Overcome
Describe the advantages and disadvantages of global and customised approaches to promotion?
Promotional Approaches
Approach Advantages Disadvantages
Global:
Customised:
Select 3 marketing approaches relevant to your identified opportunity and list the advantages and disadvantages of each one.
Marketing Approach Analysis (1)
Marketing Approach Advantages Disadvantages
From your marketing approach analysis, select one approach that you will utilise. Describe how your marketing approach meets marketing objectives, international market conditions and consumer preferences?
Marketing Approach Analysis (2)
Selected Marketing Approach: Marketing objectives International market conditions Consumer preference Refer to your initial research and conduct any further research if necessary. Describe the characteristics of your chosen international market in relation to the following:
Business culture 
Consumer preferences 
Select 3 operational structures from the list below that are suited to your chosen market. Describe the strengths and weaknesses of each one.
Export operation
Global organisation
Joint venture
Licensing
Multi-national organisation
Online business operation
Overseas branch
Strategic alliance
Subsidiary company
Operational Structures
Operational Structure Strengths Weaknesses
Select the operational structure that best fits your market and product or service, and describe why it is the best fit. 

Part C – Managing and Monitoring Marketing Performance
Describe the roles and responsibilities of staff and contractors involved in all elements of the marketing mix.
Roles and Responsibilities
Role Responsibility
(add more rows if necessary)
Write an email to the team members welcoming them to the team and outlining the goals and objectives of the international marketing project for your selected product or service, and market.
To: Cc: Subject: Describe 5 approaches you can apply to ensure personnel responsible for each element of marketing mix work together to meet the organisation's marketing objectives. (100 words)
What steps might you need to take to manage the marketing program to ensure it is directed towards areas of greatest potential for the organisation? (100 words)
Answer the following questions:
Give 3 examples of promotional and sales activities that you will use in the marketing of your product or service to your selected market
Describe how these activities will be integrated and work together to achieve the goals and objectives. 
What monitoring processes can you use to keep track of the product, pricing and distribution policies in relation to market changes, objectives and organisational requirements?
Describe the 4 marketing metrics and how they can be used to monitor overall marketing progress against performance targets to ensure activity, quality, cost, and time requirements are met. 
Describe how to conduct an analysis of the marketing outcomes. How you would then review and revise the marketing goals and objectives. 
What is performance gap analysis and how can it be used to improve international marketing performance?
Describe 3 market factors that can impact on your chosen international markets and the impact they can have on marketing activities.

Part D – Executive Presentation
Prepare a summary of your International Marketing Plan in a professional PowerPoint presentation that can be presented to the executive team. Your presentation needs to include the following:
A title slide
A description of the opportunity, product and selected mart (s)
International marketing objectives
Selected marketing approach
Propose operational structure
Team Roles and responsibilities
Managing the marketing program
A summary slide
 

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