BSBMKG607 - Manage Market Research - Case Study - Management Assignment Help

Assignment Task

Case Study
The Board of Directors of Bounce Fitness have read and approved the Creative Brief for the Introduction of Corporate Fitness Programs presented to them by the Executive of Bounce Fitness. However, before committing funding, they want to see market research results taken from three of the regions that Bounce Fitness services to reinforce the usefulness of this project.
To do this, complete the following tasks. Print copies of any documentation to which you refer for the reference of your Assessor.

You will need to refer to the following documents on the Bounce Fitness website:
• Infrastructure / Current Projects / Creative Brief for the Introduction of Corporate Fitness Programs
• Policies / Marketing Policies / Market Research Policy
• Procedures / Marketing Procedures / Market Research Procedures
• Procedures / Human Resource Procedures /Procedure for Engaging External Consultants
You may also need to conduct further research.

Task – Practical: Prepare Market Research Plan for Implementation
This task requires you to produce a market research proposal to the Board of Directors of your chosen organisation, the Case Study (Bounce Fitness), your organisation or one supplied by the Assessor.
The proposal should be presented in a professional manner modelled on the requirements in the Bounce Fitness Style Guide or those of the organisation chosen by you for this assessment.
Your proposal must be suitably formatted for this audience, be word processed, spell and grammar checked with appropriate headings including a Bibliography and Appendices if appropriate.
Your proposal must conform to the Bounce Fitness (or those of the organisation chosen by you for this assessment) Marketing Research Policy and Procedure for Engaging External Consultants. Include copies of the documents you used for the reference of your Assessor.

In your proposal you must detail:
a) Objectives for the market research
b) Projected plan to achieve the client’s objectives
c) The cost of completing the research
d) Projected timeline
e) Who will conduct the research and why you made this choice
f) Where the research will be conducted.
g) What process would you use to confirm the validity of the information and data?

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