BSBMKG608: Develop Organizational Marketing Objectives - Business Assignment Help

Assignment Task:

Task:

Case Study – Adventure Case Study
Adventure Caravans is a family owned business in Melbourne. The company has been in operation for 30 years.
Mission To manufacturer quality family caravans to meet the needs of our target market. Everlasting family adventures and memories are our number one priority.
To be a responsible employer and provide our employees with a safe and secure working environment.
Vision
To be recognised as the number one manufacturer and supplier of quality recreation and commercial caravan and campers in Australia.
Organisational Chart
June and Barry Smith (Partners; Adventure Caravans)
Barry Smith: General Manager and Marketing
June Smith: Administration and Finance
Tony Smith (son): Design Manager
John Smith (son): Production and Quality Manager
Helen Smith (daughter): Human Resources
? Mid-priced family caravans ranging from small pop tops to 23ft semi off-road units.
? Prices range from $30,000 to $70,000.
? The company sells around 200 caravans per year.
? The quality of the caravans is very good – the company reinforced it builds mid-market range products and the quality is at the upper end for its market segment.
? Adventure Caravans sells 90% of its caravan from its factory direct. The remaining sales are from non-dedication resellers in other states. These resellers also act as warranty and service agents.
? Over many years, Adventure Caravans has operated at a profit and provided a good return to its owners.

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