Highlights
Purpose of this Assessment task
The purpose of this assessment is to test your knowledge in developing organisational marketing objectives as required by the unit BSBMKG608 Develop organisational marketing objectives. Your trainer/assessor will be assessing your work and provide you with constructive feedback on Canvas. This task will assess your knowledge to:
-Identify strategic direction
-Review marketing performance
-Scope marketing opportunities
-Formulate marketing objectives.
By successfully completing this assessment you will demonstrate that you have comprehensive knowledge and understanding required to develop organisational marketing objectives.
Getting Started
The assessment may be re-attempted on two further occasions (maximum three attempts in total). All assessments must be resubmitted 3 days within receiving your unsatisfactory grade. You must clearly indicate “Re-submission” on your resubmitted work. All questions must be answered satisfactorily for the assessment to be completed satisfactorily. For any assessment conducted that is incomplete, or without satisfactory performance, the assessment will need to be completed again after further training support. This may be simply to focus on question areas not achieved in the prior assessment.
Submitting your assessment
When you are ready to submit your assessments, upload the files in Canvas via the submission tab.
Knowledge Questions
Question 1 Summarise Bounce Fitness financial management techniques.
Answer:
Question 2
Identify and briefly describe key provisions of relevant legislation, codes of practice and national standards affecting marketing operations at Bounce Fitness.
Answer:
Question 3 Discuss the principles and concepts of marketing and evaluation methodologies.
Answer:
Question 4 Compare and contrast strategic, operational, and tactical analysis techniques of Bounce Fitness and another organisation of your choice.
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