BSBMKG609 - Definition of Alliance Marketing - Management Assignment Help

Assignment Task

QUESTION 1 
DISCUSS THE CONCEPT OF ALLIANCE MARKETING AND GIVE TWO EXAMPLES OF BUSINESSES THAT MAY FORM MARKETING ALLIANCES. 
Definition of alliance marketing (around 50 words)
Possible responses include: (choose any two you like and give details on each example with around 50 words)
Alliances of non-competitive businesses
Destination alliances
Technology alliances 
Alliances to expand into the same market
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Question 2 
Describe each of the following terms in relation to marketing opportunities: market penetration, market development, product development and diversification. 

Market penetration is trying to increase sales of an organisation’s current products in its current markets through, for example, more intensive promotion or frequent price changes.

Market development is trying to increase sales by selling current products into new markets and is achieved by communicating with new markets e.g. demography, location, export.

Product development is offering new products to current markets and here, the product is unfamiliar and the market is familiar.

Diversification is moving into different products into different markets. Relative to market development and product development, this strategy is the most risky.
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QUESTION 3 
Discuss a marketing strategy commonly used in new businesses, franchises and take-overs. Give three examples of the tools a business might use with this strategy?

Describe this strategy: 
Tools that may be used include social media, blogging, free content – uTube and eBooks as the example, giveaways, newsletter subscriptions through social media, website and email pop-ups, etc. Choose any three and then explain them one by one
Example 1 - A tool used in this strategy (50 words)
Example 2 - A tool used in this strategy (50 words)
Example 3 - A tool used in this strategy (50 words)
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Question 4 
Give an example of how a small business could combine a concentrated marketing strategy, an undifferentiated marketing strategy and a differentiated marketing strategy all at the same time. 

(1) Set a scenario, for example, ‘A restaurant located in Melbourne CBD is trying to market its business’
(2)Explain how this business use those three strategies to promote their tangible and intangible resources.

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DO NOT COPY, NEED TO PARAPHSE AND SAY IT IN YOUR OWN WORDS
Example: Assume a restaurant is trying to market its new business. 
Using a differentiated marketing strategy, the restaurant can appeal to the college crowd by marketing cheap specials on food and drinks, the family crowd by marketing kid-friendly meal options and table entertainment and to the elderly by marketing senior discounts and early-bird specials. Using a concentrated marketing strategy, the restaurant can market its convenient location to a group of residents within 10 miles of the business. Using an undifferentiated marketing strategy, the restaurant can highlight its grand opening celebration. 
QUESTION 5 
Outline the concept of differentiation marketing strategy and provide four examples of how an organisation can make use of this type of strategy to stand out. 

Basic definition of differentiation marketing strategy (at least 40 words)
Examples may include:
Pricing (Describe a real-world case with around 50 words)
Products or Services (Describe a real-world case with around 50 words)
Customer Experience and convenience 
Expertise or credentials 
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QUESTION 6 
Other than the marketing strategies already mentioned above, please identify and describe a minimum of six common business-to-consumer marketing strategies. Give an example of a standout brand/product/service that use each of the strategies well. 

(1) Do some research and then find out another 6 marketing strategies
(2) Give the basic definition of each strategy (around 40 words each)
(3) Identify an example of a standout brand for each strategy

For example:
Direct Selling Tesla, Dell
Social Networks and Viral Marketing – Facebook, Instagram, Twitter, etc
Word of Mouth Advertising
Cobranding and Affinity Marketin

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