BSBMKG609: Develop a Marketing Plan - Devise Marketing Strategies - Marketing Management Assignment Help

Assignment Task:

Develop a marketing plan  

Unit Description:(BSBMKG609)  
This unit describes the skills and knowledge required to research, develop and present a marketing plan for an organisation. 

It applies to individuals working in senior marketing positions who are responsible for formulating a marketing plan by developing specific marketing strategies and tactics in accordance with the organisation’s overall marketing objectives. 

Individuals operating at this level may receive input from people working under their supervision who collect information required to devise specific marketing strategies and tactics. 

No licensing, legislative or certification requirements apply to this unit at the time of publication. 

Elements  
1. Devise marketing strategies 
2. Plan marketing tactics 
3. Prepare and present a marketing plan 

Objectives:(BSBMKG609)

To complete the unit requirements safely and effectively, the individual must: 
• Discover how to devise marketing strategies 
• Know how to plan marketing tactics 
• Learn how to prepare and present a marketing plan 
• Gain the skills and knowledge required for this unit

What are your organisational objectives? 
Organisational objectives are goals set by your organisation that aim to achieve something. They are specific, measurable, achievable, relevant and timed (SMART).  

Objectives may involve: 
• Improving the current product range 
• Developing a new product or set of products 
• Company growth 
• Attracting more customers. 

You may have specific timelines for achieving objectives that you should also consider in your evaluation of marketing opportunity options.
 
Marketing opportunities: (BSBMKG609)
Marketing opportunities can be found if you closely observe the market, competitors and customers. For example, you may identify a group of customers that you want to attract that haven’t yet been attracted by your competitors or a new or changing trend that you think you could develop a product for.  

Marketing is about how you present your products, services and the brand. You need to be able to set your products, services and brand apart from competitors and gain a good or higher share of the market.  

Marketing opportunity options include: 
• Achieving lower costs of production and distribution than competitors 
• Creating a very different product line or service so that the business becomes a class leader in the industry 
• Distribution 
• Pricing, presentation and display of products or services 
• Product design and packaging 
• Product range and mix 
• Promotion and advertising 
• Pursuing cost leadership or product differentiation within a specialist market segment.

 
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