BSBMKG609 :Develop a Marketing Plan - Devise Strategies and Plan marketing Tactics - Management Assignment Help

Assignment Task:

Task:

Assessment Task 1: Devise strategies and plan marketing tactics

Performance objective
In this assessment task, you are required to review and evaluate marketing opportunities for an organisation and develop marketing activities that reflect strategic directions of the organisation.

Assessment description
For the organisation outlined in the case study provided, identify two marketing opportunities and evaluate each opportunity for risks, strengths, weaknesses and alignment with organisational objectives. After you have reviewed the opportunities, select the best-fitting opportunity for the organisation and develop marketing strategies, approaches and activities to take advantage of the opportunity.

Procedure
You are required to submit a report that addresses all of the elements listed in the procedure. The report should be structured using the headings below.

Organisational overview
1. Develop an organisational overview that:
a. outlines the strategic direction and organisational objectives
b. outlines the current size, capabilities and resources of the organisation, including any notable strengths and weaknesses
c. identifies any gaps between the objectives and the current capabilities and resources.

Opportunities
2. Identify two marketing opportunities that meet the objectives, and evaluate the risks and benefits of
each opportunity.
3. Recommend the opportunity that best addresses organisational objectives and:
a. develop a marketing mix strategy that fits within the capabilities and resources of the organisation
b. describe how your strategies align with the strategic direction of the organisation, and give justifications for your selection
c. detail a marketing performance review strategy using an appropriate tool (competitive analysis, life cycle model, value chain analysis, etc.) to review the performance of the organisation against marketing objectives
d. include the metrics to be used in measuring marketing performance.

Tactics
4. Detail the tactics necessary to implement the strategy you have outlined, including:
a. scheduling of activities to enact the strategy
b. costing
c. accountabilities and responsibilities

Assessment 2: Prepare and present a marketing plan

Performance objective
In this assessment task, you are required to develop a presentation and written report describing your marketing strategies and activities, including clear descriptions of how your strategies reflect organisational objectives.

Assessment description
In this assessment task, you are required to review the strategies and tactics you devised in Assessment Task 1 and describe how they meet the requirements for the organisation. You also need to develop a presentation of your marketing strategies that outlines the strategies, your approaches and your reasoning for developing these. Your presentation should incorporate feedback from key stakeholders.

Procedure
1. For the organisation outlined in the case study materials from Assessment Task 1, and using the
 strategies and tactics developed in Assessment Task 1, you will need to prepare a marketing plan using the headings below.
a. Executive summary – Provide an overview of the organisation and the plan, which simply states what is to be achieved.
b. SWOT analysis – Submit an overview of the organisation’s strengths, weaknesses, opportunities and threats (analysed in Assessment Task 1).
c. Marketing objectives – Include the objectives of the organisation (discussed in Assessment Task 1).
d. Strategies – Outline the marketing opportunity selected and strategies developed in Assessment Task 1.

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