BSBMKG609 : Develop a Marketing Plan - Key Stages - Management Assignment Help

Assignment Task:

Task:

Section 1 - Marketing Principles and Marketing Plan Development
1. What are the four key stages of the Marketing Process?

2. Briefly describe each of the four perspectives on marketing that can be adopted when looking at the effect of marketing on an organisation.
3. What strategies can be taken to create value for money in the mind of the consumer?

4. What is the purpose of a marketing plan?

5. Name the four main objectives of market penetration?

6. What is Five forces analysis developed by Michael Porter? Please explain each of the key areas.

7. Name a few factors to consider when conducting a SWOT analysis of your products and services?

8. Explain the key features of the Direct Marketing Code of Practice

9. Identify and briefly describe each national privacy principle

10. What is the Competition and Consumer Act 2010 and which areas are covered by the act?

11. Briefly describe how each of the seven pricing strategies work

12. What are the five ‘’Cs’’ of placement in the marketing mix

13. Briefly describe each phase of the product life cycle

Section 3 – Elements of a Marketing Plan
14. What areas should be covered when making an outline for the marketing strategy?

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