BSBMKG609 - Develop a Marketing Plan - Management Assignment Help

Assignment Task

1. This task requires the Learner to demonstrate their knowledge of developing a marketing plan.

1a. Summaries the following for Bounce Fitness or your organisation (if you are using it for this assessment):

• Organisational Structure
• Products and Services
• Overall Strategic and Marketing Objectives

1b. Outline common marketing opportunity options including:

• Strategic Alliances and Cooperative Business Models
• New Products or Services to Target Specific Markets
• Greater Market Penetration with Existing Products or Services
• Take-Overs
• New Business and Franchising

1c. Outline common marketing strategies and marketing approaches.

1d. Explain processes to ensure marketing strategies, approaches and marketing mix align to the organization’s objectives and are legal, ethical and achievable.

1e. Outline relevant legislative and regulatory context of the organisation as relevant to the marketing plan.

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