BSBMKG609 : Develop a Marketing Plan - Marketing Assignment Help

Assignment Task:

Task:

Instruction

This assessment task requires the student to develop and present the Marketing Plan based on the Marketing Plan briefing report that they developed in Task 
 

Assessment Resources
• Marketing plan Briefing Report from Task 
• Marketing Plan Template
 

Assessment criteria
Students must complete all of the activities listed and submit:
• Marketing Plan
• Marketing presentation
• Email to the CEO

Complete the following activities:

1. Use the information from your Marketing plan Briefing Report, and the Marketing Plan Template to develop the marketing plan. Notes in the Marketing Plan Template will assist you to structure the required information.
 

2. When you have completed your Marketing Plan, develop a PowerPoint presentation to assist in presenting the information from your Marketing Plan. Prepare a minimum of 10 slides that include visuals such as images, charts, graphs or tables. The presentation must address each section of your Marketing Plan. Save this file as Marketing Presentation.
 

3. Present your Marketing Plan. Your assessor will role play the CEO and two other students will roleplay the Sales manager and an external consultant who has been approached to provide an independent opinion on various aspects of the business. Prior to commencing your presentation, ensure you provide a printed copy of your Draft Marketing Plan to the meeting attendees. At the meeting, you will need to explain each part of the Marketing Plan and seek input and feedback.
 

4. Update your Marketing Plan. Incorporate feedback provided by your assessor and the other students who attended your presentation. Save this document as Updated Marketing Plan.
 

5. Send an email to the CEO (your assessor). It should summarise the meeting and outline the changes that you have made to your marketing plan.

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