BSBMKG609 : Develop a Marketing Plan - Strategic Direction and Organisational Objectives - Management Assignment Help

Assignment Task :

Task requirements: 
Please read the instructions carefully and take a step-by-step approach to complete the following required activities for this task. 

Read Sections 1 and 2 of the Learning Module.

Review the scenario and simulated business information for Houzit located in Appendix 1 of this Learner Workbook. Using the space provided in Appendix 2 of this Learner Workbook, you are required to submit a report that uses the following headings, and addresses all of the elements listed below. 

Organisational overview

• Develop an organisational overview that:
• outlines the strategic direction and organisational objectives
• outlines the current size, capabilities and resources of the organisation, including any notable strengths and weaknesses 
• identifies any gaps between the objectives and the current capabilities and resources.

Opportunities

• Identify two marketing opportunities that meet the objectives, and evaluate the risks and benefits of each opportunity.
• Recommend the opportunity that best addresses organisational objectives and:
• develop a marketing mix strategy that fits within the capabilities and resources of the organisation
• describe how your strategies align with the strategic direction of the organisation, and give justifications for your selection
• detail a marketing performance review strategy using an appropriate tool (competitive analysis, life cycle model, value chain analysis, etc.) to review the performance of the organisation against marketing objectives
• include the metrics to be used in measuring marketing performance.

Tactics

Detail the tactics necessary to implement the strategy you have outlined, including: 

• scheduling of activities to enact the strategy costing
• accountabilities and responsibilities
• a plan for coordinating and monitoring scheduled activities, including KPIs.
• Outline any legal and ethical requirements that impact on the selected tactics.
• Describe how the tactics fit within identified organisational resources and capabilities.
• Submit the report as specified in section 5. Ensure you keep a copy for your records.

This Management Assignment has been solved by our Management Experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.