BSBMKG609 :Develop a Marketing Plan - The Structure, Products and Services - Management Assignment Help

Assignment Task:

Task:

Question 1
Explain:
? how the structure, products and services, overall strategic objectives and marketing objectives of an organisation affect or are affected by, marketing plans
? how marketing objectives link to an organisation’s strategic objectives

Question 2
Organisations can take advantage of a number of different marketing opportunity options to increase market share. List at least 6 strategies that could be useful to a business. Explain why?

Question 3
Explain what marketing strategies are. Common marketing strategies and approaches rely on creating customer awareness and communicating with the target market. List 3 options for communicating with the target market and provide at least 1 specific example of how these things might work.

Question 4
Marketing plans, marketing strategies, approaches, marketing mix and the tactics employed by sales staff in an organisation must meet legal and ethical requirements. Explain the key provisions of at least 4 pieces of relevant legislation that could affect the marketing aspects of business operations and explain how these legislative and regulatory requirements are relevant to the marketing plan.

Assessment 2: Project
You work for ABC Company as a new Marketing Manager and you have received an email from Business Operations Managing Director.
As you may already be aware, the previous Marketing Manager, will be taking 12 months of maternity leave commencing immediately. You have been recommended by the Line Manager, to take on this role in her absence with the title of Acting Marketing Manager.

Your first task in this role is to prepare a 12-month marketing plan ready for an executive management team meeting in 3 weeks’ time. The plan should address the ABC marketplace and should be in a format appropriate for the organisation.
Please refer to the document outlining the outcome of this year’s market world research, provided below.
ABC market world research
These are the main performance issues that you will need to address within the ABC marketing plan:
? household income survey indicates a 23% decline in disposable income due to an increase in interest rates
? political and legal findings indicate that ABC employees are working longer hours
? there is a political emphasis on economic growth
? there is new legislation relating to labelling requirements on all products delivered to ABC customers

2. Complete a SWOT analysis using the SWOT analysis template. Identify marketing opportunities.

3. Decide on three marketing objectives for the flagship products and develop a marketing strategy scorecard for the next 12 months using the marketing strategy scorecard template. Consider your responsibility for ethical and legal marketing. Which laws and industry standards needs to be taken into account? Amend the marketing strategy scorecard accordingly.

This BSBMKG609 :  Management Assignment has been solved by our Management  Experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.

Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.