Highlights
ASSESSMENT 1 – CASE STUDY
Student Instructions
You are required to demonstrate your ability to analyse and research an existing business’ vision, mission, strategic, business and operational plans, (including its core values, objectives, goals, competitors, financial targets, management arrangements, and marketing approaches), and respond to actual performance against the planned objectives.
For this assessment you may choose to use a business model-
The organisation where you currently work or another organisation that you are familiar with, provided in either case that you have access to, and permission from the organisation to use, the necessary information and data.
*At a minimum, you will need to have access to the following information for the organisation –
➢ Vision and Mission Statements
➢ Statement of core values
➢ Strategic Plan or current business strategies
➢ Business and Operational Plan
➢ Marketing strategy
➢ Human Resource strategy
➢ Recent actual performance data
This assessment is to be undertaken in two parts by completing twelve steps, which should be undertaken consecutively as far as practical.
You need to read the whole of the assessment before you start, as you need to be aware of the evidence that will be required to demonstrate that you have completed all parts.
PART A- analyse and research the key elements of existing business plans
PART B – monitor and respond to performance against objectives
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