BSBPMG522 - Management - Undertake Project Work - Native Bush Spices Case Study Assessment Answer

BSBPMG522 - Native Bush Spices Case Study - Management Assessment Answer

Assessment Task:

Assessment Task 1

1. List three project management tools and explain their use in project management.

2. Explain the use of a GANTT chart in project management.

3. Explain the use of a PERT chart in project management.

4. Explain the use of a work breakdown structure in project management.

5. Explain the use of the critical path method in project management.

6. Outline three types of documents and sources of information that are used to define the parameters of a project.

7. Explain the importance of planning for risks in a project and list three processes that can be used to identify risks as part of a risk assessment process for a project.

8. Explain the importance of a risk management plan in identifying and managing risks for a project.

9. Explain risk avoidance in project management.

10. Explain the use of risk mitigation strategies in project management.

11. Explain the concept of risk acceptance in project management.

Assessment Task 2: Project set up

Task summary In the role of Marketing Coordinator of a fictitious company, you will review a case study, meet with the Operations Manager to discuss the required project and develop a project scope document and project management plan.

This assessment is to be completed in the simulated work environment in the RTO.

Required

Access to textbooks/other learning materials

Computer with Microsoft Office and internet access

Space for a meeting

Project Scope Template

Project Management Plan Template

Project Management Policy and Procedures

Risk Assessment Legend.

Assessment criteria

For your performance to be deemed satisfactory in this assessment task, you must satisfactorily address all of the assessment criteria. If part of this task is not satisfactorily completed, you will be asked to complete further assessment to demonstrate competence.

Native Bush Spices Case Study -

Native Bush Spices Australia is based in Coffs Harbour, NSW. The business was established in 2010 to cater for a demand for Australian native food products. The company has organic certification. The company manufactures and retails a range of organic, Australian native foods including:

Native herbs and spices

Native herbal teas

Native fruit jams and conserves.

Currently, the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a very basic website that includes four pages: home, about us, products and contact details. The company’s overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets, most likely Hong Kong, Japan and Singapore. The company’s target customers are those that enjoy gourmet foods. The age range of Australian consumers buying products is between 35 and 65. Most consumers are health-conscious, care about protecting the environment and have an average annual income of $80,000. The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing Coordinator, Customer Service Officer and two administration staff. Ten staff are employed in the factory making and distributing the products. As the Marketing Coordinator, you have been asked by the Operations Manager to coordinate a project to develop a new website. The Operations Manager is ultimately responsible for the management of the project but has assigned significant responsibility to you. The new website is seen as a critical part of the company’s expansion strategy, and the Operations Manager has advised that you will need to develop a project scoping for the website to present to senior management, as well a project management plan. The Operations Manager has also advised you that the new website is classified as a Medium Project. The project team is to consist of yourself, the Customer Service Officer who has been assigned to assist you with this project, and the Operations Manager. The Operations Manager has advised that the website is to include a shopping cart, so customers can order products directly through the website. He would also like customers to be able to access recipes and general information about the health benefits of bush spices. The company has long wanted to commission a new logo, and it has been decided to do this now, in conjunction with the new website. The Native Bush Spices marketing team will then use the logo across all of the company’s communication. It has been allotted a budget separately from the website, but it is understood that the company that designs the website will also design the new logo too. The company has established procedures for project management. These are documented in their document in the Project Management Policy and Procedures.

Assessment Task 3: Project development

Task summary For this assessment task, you are required to conduct and monitor the website development project. This includes developing a brief to provide to website developers and preparing a project status report. You will then be required to meet with the new customer service officer, introducing them to the project and offering them your support. This assessment is to be completed in the simulated work environment in the RTO. Required

Access to textbooks/other learning materials

Computer with Microsoft Office and internet access

Website Design Brief Template

Project Status Report Template

Assessment Task 4: Project evaluation 

Task summary This assessment task requires the student to finalise the Native Bush Spices Australia website development project by developing a project evaluation report. This assessment is to be completed in the simulated work environment in the RTO. Required

Access to textbooks/other learning materials

Computer with Microsoft Office and internet access

Project Evaluation Report Template

Assessment Task 5: Project reflection

Task summary This assessment task requires you to review a number of articles and answer questions about lessons learned. Answers must be word-processed and sent to the assessor as an email attachment. This assessment is to be completed in the simulated work environment in the RTO.

Required

Access to textbooks/other learning materials.

Computer and Microsoft Office and internet access.

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