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BSBRES801: Initiate and Lead Applied Research - Management - Project Writing Assignment Help

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Internal Code : A_AI_DJEB_EA

Management Project Writing Assignment Help

Task: 1
  1. What information should you clarify and confirm when undertaking applied research?
  2. How can you clarify and confirm information regarding applied research?
  3. How can you collect and maintain data in a systematic manner?
  4. What factors affecting the reliability and validity of data might you need to analyse?
  5. What are 6 things an applied research strategy might cover?
  6. What criteria should a hypothesis meet?
  7. How should you frame a research strategy?
  8. What factors should you consider in relation to methods, tools and data collection techniques used in research?
  9. Briefly outline what the 2 main types of sampling are.
  10. What 2 key areas must integrity be applied when optimising the relevance of the research?
  11. What should you consider when optimising the relevance of the research?
  12. What should you consider when evaluating research findings?
  13. What should you review the raw data and analysed research findings for?
  14. What does collate, and analysing data involve?
  15. What are 6 strategies for documenting and presenting research findings?
  16. How can you identifying the need for and approach to further research?
Task: 2 Project scenario: In this project you require to write a research brief to initiate and lead applied research. Writing a brief can often be a very challenging and time-consuming process – especially for first timers. However, it is essential to get the best possible solution for your research needs. A great brief possesses clarity, displays depth of thought and provides direction. The bigger the scope of the project and the greater the importance of the outcome, the more time and energy you should invest in developing the brief. Remember, it is not about carrying out some research, but about achieving an outcome. The following tasks need to be completed to put together a great research brief. A brief should contain some, and ideally all, of the following information. Complete all the following tasks: 1. Market and Strategic Overview This helps researchers understand where this project fits in the overall strategy, vision and values, and business objectives. It also helps to plan, conduct and report on applied research relevant to organisational strategic practices and outcomes
  • Define the market and explain its dynamics
  • Major players and key competitors
  • Past and current activity
  • Target markets (description of the geographical, cultural, social or institutional context within which the research will be carried out)
  • Factors such as regulations, seasonality, distribution, pricing, communication, etc
2. Background and Role of the Research This is the most important part of the brief, as it specifies where the research fits in your marketing activity, and more specifically, the types of decisions and plans that will be made based on the research:
  • Reasons for the research
  • Where does it fit into marketing programme development?
  • Which business units does the research impact and who is involved?
  • Make sure you identify any constraints on the action you can take because of the research
3. Objectives There are usually two types of objectives that need to be explained:
  • Business objective - this is the objective of the marketing project the research is for, it is the overall strategic objective
  • Research objective - detailed objectives of what you need to know e.g. attitudes, behaviour, usage expectations, perceptions. Is it to understand, evaluate of explore (more qualitative objectives) or is it to measure, record, or ascertain (more quantitative objectives)
4. Suggested Approach & Research Target(s) Identify any preferences you might have:
  • Are there any specific groups or subgroups you are interested in researching (research questions or hypotheses)?
  • Valid population or sample size
  • Full description of the data collection methods
  • Analysis of the limitations to research design including the reliability and validity of data
  • Research tools and techniques would be used in the research
 5. Reporting Requirements Identify any requirements you might have
  • Word report and/or PowerPoint
  • Presentations and/or Workshops
6. Timing Specify any real constraints that exist. However, please be realistic about whether your objectives can be met within that time frame. 7. Budget Any indication of budget is helpful, as it helps define the scale of the project, providing some financial guidelines to work within. It also helps researchers to work on providing the best solution within your means. 8. Conduct research Conduct the research according to the above plan and legal requirements, policies, procedures and guidelines relating to research. You also need to be concerned about
  • Data handling and storing, privacy and freedom of information
  • Presentation techniques
  • Research ethics and codes of conduct
9. Findings including analysis of data Document and present research findings including analysis of data. You also need to provide recommendations for management or further research. Task: 3 Presentation Scenario 1: You need to include all the following topics in your presentation. Assume you are presenting the research brief in front of the management of the selected company from Part B. This is your opportunity to convince them for getting the approval whether to conduct the research or not. Topic 1. Market and Strategic Overview  2. Background and Role of the Research  3. Objectives  4. Suggested Approach & Research Target(s)  5. Reporting Requirements  6. Timing  7. Budget Presentation Scenario 2: After you got the approval of the management, you have conducted the research. In this part you are going to present the following to the management. Topic 8. Conduct research 9. Findings including analysis of data
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